Facebook Statistics 2025: Trends Shaping Growth

Facebook remains a cornerstone of global social media, not merely surviving but continuing to grow in reach and influence. It serves as a communication backbone for billions, powering everything from personal connections to business outreach and news dissemination. Across continents and demographics, Facebook impacts how people socialize, consume media, and shop, shaping digital behavior worldwide. Below, we dive into the most compelling numbers that define Facebook today.

Editor’s Choice

• 3.07 billion, total monthly active users (MAUs) for Facebook in 2025.
• 2.11 billion, daily active users (DAUs) logging in on Facebook.
• ~54% of the world’s internet users access Facebook at least once per month.
• ~37% of the global population uses Facebook monthly.
• ~68.7%, proportion of monthly users who use Facebook daily (DAU/MAU ratio).
• India and the United States remain the countries with the largest Facebook user bases.
• Facebook remains the social platform with the highest global reach as of 2025.

Recent Developments

• Facebook’s user base grew by over 60 million globally from 2024 to 2025.
• In 2025, Facebook had 3.07 billion monthly active users (MAUs) worldwide.
• More than 54% of global internet users engage with Facebook monthly in 2025.
• Facebook’s daily active users (DAUs) reached approximately 2.11 billion in 2025.
• Meta’s Facebook platform remains core, with 77.6% of Facebook users also using Instagram and 72.9% using WhatsApp.
• Facebook’s global ad revenue is expected to hit $116.53 billion in 2025, reflecting strong business use.
• Over 1.8 billion people use Facebook Groups monthly, highlighting community engagement.
• Emerging markets like India and Latin America contribute significantly, with India having over 581 million Facebook users in 2025.
• About 68.7% of Facebook’s monthly users log in daily on mobile or desktop in 2025.
• Video content accounts for 60% of time spent on Facebook, boosting user engagement globally.

Facebook Monthly Active Users

• As of 2025, Facebook reports 3.07 billion monthly active users (MAUs) worldwide.
• That number reflects a steady growth trend compared to previous years.
• Roughly 54.3% of the world’s active internet users access Facebook at least once per month.
• On a global scale, that equates to about 37% of the world’s population as monthly Facebook users.
• Facebook remains the social media platform with the highest monthly reach globally.
• This huge MAU base underlines Facebook’s role as a primary platform for social connection, information sharing, and digital commerce worldwide.
• The growth in MAUs shows that, despite saturation in many markets, Facebook still attracts new users globally, particularly in regions with rising internet adoption.
• For businesses and marketers, such a large audience base offers a wide potential reach across demographics and geographies.

Facebook Daily Active Users

• Facebook counts 2.11 billion daily active users (DAUs) in 2025.
• That equals about 68.7% of its monthly active users logging in daily.
• On a global scale, around 26% of the world’s population uses Facebook daily.
• Approximately 39% of all active internet users worldwide log into Facebook each day.
• This high DAU/MAU ratio indicates strong habitual engagement among users.
• Daily usage remains a critical metric for advertisers and brands aiming for regular visibility and engagement.
• The sustained DAU numbers reflect that Facebook remains more than a casual monthly visit; for many, it’s a daily part of their online life.
• In many markets, DAU counts show that the platform remains central to communication, content consumption, and social interaction.

Facebook Reels Advertising Audience Distribution by Age and Gender

• The largest male ad reach is driven by users aged 25–34, accounting for 23% of the total male audience.
• The female ad reaches peaks in the 25–34 age group at 12%, marking it as the most engaged segment across all genders.
• 18–24-year-old males represent 14% of the ad reach, while females within the same range account for 7%.
• In the 35–44 age bracket, 15% of males and 10% of females are reached by Facebook Reels ads.
• Ad reach declines in older demographics, with 45–54 males at 7% and females at 5%.
• For users aged 55–64, Facebook Reels ads reach 4% of males and 3% of females.
• The 65+ age segment is the smallest, showing an ad reach of 2% for both males and females.
• The 13–17 age group presents the lowest overall reach, with 1% for males and 0.5% for females.

Facebook User Growth Rate

• Facebook reported 3.07 billion MAUs in 2025, up from previous years, with a 1.9% DAU growth rate.​
• Global DAUs reached 2.11 billion, marking a 5.5% year-over-year increase.​
• India led with over 375 million users, followed by the US at 194.1 million.​
• Platform captured 54.33% of the world’s active internet users monthly.​
• 37.71% of the global population used Facebook every month in 2025.​
• India added 16.7 million users from 2024 to 2025, a 4.5% rise.​
• Asia-Pacific regions showed the strongest growth, offsetting mature market saturation.​
• 98.5% of accounts are accessed via mobile devices worldwide.​
• India‘s penetration hit 47.6% of internet users across all ages.

Facebook Mobile Usage Statistics

• 81.8% of Facebook users access the platform exclusively via mobile devices.
• Only 1.5% of users access Facebook solely via desktop or laptop.
• About 16.7% of users use a mix of both mobile and desktop devices.
• 98.5% of Facebook users access the platform through any kind of mobile device.
• Facebook’s daily active users (DAUs) reached 2.11 billion in 2025, most on mobile.
• Over 3.07 billion monthly active users (MAUs) use Facebook, with mobile dominance.
• Stories on Facebook are viewed by over 500 million users daily, mostly mobile.
• Marketers are advised to optimize Facebook content and ads for mobile viewers.
• Mobile-first access particularly benefits Facebook usage in emerging markets.
• Mobile device use for Facebook is critical, shaping its design and ad strategies.

Time Spent on Facebook

• Users aged 55–64 register the highest Facebook usage, spending 45 minutes per day on average.
• The 45–54 demographic closely trails, maintaining a daily use average of 36 minutes.
• Individuals aged 65+ typically spend 33 minutes per day on the platform.
• The 35–44 age bracket records 30 minutes per day, indicating notably strong mid-age engagement.
• Users aged 25–34 allocate around 27 minutes daily to Facebook on average.
• Interestingly, the 18–24 group logs the lowest average time, spending only 24 minutes per day, highlighting a shift toward alternative platforms.

Facebook Engagement Rates

• Facebook posts average a 0.15–0.2%% engagement rate, second-highest among major social platforms.
• 98.5% of Facebook users access via mobile, with 81.8% using mobile only.
• Users aged 25-34 have a daily engagement rate of 31%, higher than the 22% of the 18-24 age group.
• Video posts get 59% more engagement than other Facebook content types.
• Vertical videos on Facebook receive 40% higher engagement than horizontal ones in 2025.
• Facebook users spend roughly 20–31 minutes per day on the platform, with older age groups in some markets reaching 30–45 minutes daily on average.​
• Weekdays, especially between 9 AM and 3 PM, show peak engagement times for Facebook posts.
• Mobile-first ads with vertical video formats have significantly better engagement than desktop formats.
• Facebook videos are shared 1,200% more than text and image posts combined.
• Engagement on Facebook increased by 18% in the first half of 2025 compared to 2024.

Facebook Advertising Metrics

• Facebook’s global audience is approximately 56.8% male and 43.2% female.
• The largest age group on Facebook is 25-34 years old, followed by substantial 18-24 and 35-44 year segments.
• Over 81.8% of Facebook users access the platform exclusively via mobile devices.
• The average daily time spent on Facebook is about 31 minutes per user.
• Facebook’s advertising audience includes users from both emerging and established markets worldwide.
• The platform added tens of millions of new users in 2025, expanding its addressable audience.
• Facebook’s broad age and gender mix supports highly segmented and targeted ad campaigns.
• Advertisers spend about 30% more on mobile-focused ads than on desktop ads due to mobile user dominance.
• Facebook’s dynamic creative ads generate 30% more conversions by optimizing ad elements automatically.
• The average click-through rate (CTR) for Facebook ads is around 2.53%, with stronger creative ads achieving higher engagement.

Most Widely Used Social Media Platforms by Marketers

• Facebook continues to be the leading platform, with 93% of marketers relying on it to connect with their audience.
• Instagram stands as the second most-utilized platform, preferred by 78% of marketers for its strong visual impact and engagement.
• LinkedIn is trusted by 61% of marketers, particularly within B2B industries.
• YouTube is employed by 55% of marketers, emphasizing the increasing significance of video content.
• Twitter remains relevant, with 48% of marketers using it for real-time interactions and engagement.
• TikTok is steadily gaining momentum, but is currently adopted by only 9% of marketers.
• Snapchat ranks as the least utilized, with just 4% of marketers using it for brand-focused promotion.

Facebook Revenue Statistics

• In Q3 2025, Meta Platforms reported revenue of $51.24 billion, a 26% increase year-over-year.
• On a trailing-twelve-month basis through September 2025, Meta’s revenue reached about $189.46 billion, up roughly 21% year-over-year.
• In 2024, Meta recorded total revenue of $164.5 billion, marking a substantial rise over previous years.
• Most of Meta’s revenue continues to come from advertising, nearly all of its income.
• The portion of ad revenue attributed to Facebook remains dominant, though Meta includes Instagram, WhatsApp, Messenger, and more.
• Regionally, a significant share of revenue comes from the US and Canada, despite those markets representing fewer users.
• Recent financial reports highlight growth in ad impressions and rising average price per ad, indicating growing advertiser demand.
• For brands and marketers, this revenue data underscores that Facebook remains a highly monetized platform likely to attract continued investment.

Facebook Groups Statistics

• Nearly 1.8 billion people engage with Facebook Groups monthly in 2025.​
• Over 70 million admins and moderators manage active Facebook Groups.​
• More than half of Facebook users belong to five or more groups.​
• 25 million monthly active public Facebook Groups exist on the platform.​
• Top Facebook Groups achieve engagement rates above 80%.​
• 620 million total Facebook Groups provide niche community opportunities.​
• The largest Facebook Groups exceed 8.6 million members, like the English Learning Group.​
• 77% of users say their most important group now operates online.

Facebook Users by Country

• India has over 375 million Facebook users as of 2025.
• The United States has approximately 200 million Facebook users.
• Indonesia hosts around 140 million Facebook users.
• Brazil has close to 130 million Facebook users.
• Mexico has a Facebook user base of about 95 million people.
• Facebook penetration in Asia exceeds 60% of the internet-connected population.
• Across Latin America, Facebook users number more than 300 million.
• In emerging markets, Facebook sees annual growth rates of 8-10% in user counts.
• Around 70 languages are supported on Facebook, enhancing global accessibility.
• Over 80% of Facebook users access the platform primarily via mobile devices.

Facebook Marketplace Statistics

• Over 1 billion users engage with Facebook Marketplace monthly in 2025.
• Approximately 16% of Facebook’s 3.07 billion monthly active users shop on Marketplace.
• Marketplace generated an estimated $10 billion+ in annual gross merchandise value (GMV).
• More than 80% of Marketplace activity comes from mobile-first users.
• The average selling time on Marketplace for popular electronics is under 24 hours.
• Marketplace holds about a 22% share of the global online resale market.
• Year-over-year, Marketplace ad impressions increased by 12% across Meta’s ad network.
• Small businesses make up 40% of Marketplace sellers, with many using it as their primary storefront.
• Facebook Marketplace is available in over 70 countries worldwide.
• Over 3 billion monthly connections occur between buyers and sellers on Marketplace.

Facebook Content Performance & News Consumption

• Facebook posts average a 0.15–0.2%% engagement rate, second-highest among major platforms.​
• Reels receive 22% higher engagement than regular videos at an average of 1.83%.​
• About 17% of user interactions on Facebook involve political content.​
• 38% of U.S. adults regularly get news from Facebook.​
• Photos earn 35% more engagement than text posts on Facebook feeds.​
• Facebook Groups achieve a minimum 80% engagement rate, some exceeding 200%.​
• Over 140 billion Reels viewed monthly, with 67% higher reach for creators.​
• 43% of Facebook users read news stories on the platform monthly.

Frequently Asked Questions (FAQs)

Conclusion

Facebook continues to demonstrate its unprecedented scale, strong user engagement, and deep integration into global digital life. With billions of monthly and daily users, strong mobile-first usage, expanding video formats, fast-growing marketplace activity, and powerful advertising infrastructure, Facebook remains one of the most influential platforms in the world.

As businesses, creators, and communities continue to engage on the platform, Facebook’s role as a multi-dimensional hub for communication, content, and commerce remains firmly established. Let these statistics guide your understanding of where the world’s largest social network is heading next.