Perplexity AI Statistics 2026: Growth Unveiled

The rise of Perplexity AI over the past few years shows how rapidly AI-powered search is reshaping how people find information. With its blend of real-time web search, AI summarization, and source citations, Perplexity AI has gained significant traction among users seeking quick, reliable answers. In sectors ranging from research and content creation to enterprise knowledge workflows, the platform’s growth hints at a broader shift in how people and businesses search. Explore the full article below to see how usage, traffic, and search behavior data reveal this evolution.

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In May 2025, Perplexity AI processed 780 million search queries, more than triple the 230 million monthly queries in mid-2024.
The platform recorded 22 million monthly active users (MAU) in early/mid 2025, up from roughly 15 million in early 2025.
Downloads of the Perplexity app have reached 13.9 million since launch.
Perplexity claims a global user reach across 238 countries as of 2025.
Monthly global visits to the website soared to 153 million in May 2025, up dramatically from 52.4 million in March 2024.
As many as 60 to 70 million queries per day are processed by 2025.
The platform’s valuation reportedly reached $18 to 20 billion in 2025.

Recent Developments

In mid-2025, Perplexity scaled to handling 780 million queries/month, up from 230 million in mid-2024, a nearly 3.4× increase in under a year.
The company extended its global reach, claiming availability across 238 countries.
The app’s total download count climbed to 13.9 million, signaling growing mobile adoption.
The surge in usage correlates with a sharp increase in global monthly visits, from 52.4 million (March 2024) to 153 million (May 2025).
Several sources in 2025 report daily query volume on the order of 60 to 70 million.
The reported user base expanded from early 2025’s 15 million users to 22 million mid-year.
The platform’s rapid growth attracted more funding and boosted market confidence, reflected in the high valuation.
The upward trajectory suggests strong user adoption and global expansion beyond early adopter markets.

AI Industry Expansion Outlook

The AI industry is anticipated to expand from $184.05 billion in 2024 to $826.76 billion by 2030, reflecting a powerful upward trajectory.
By 2025, the market is forecasted to hit $243.71 billion, highlighting rapid early growth in the sector.
Industry growth is projected to advance consistently through 2026 ($320.13B), 2027 ($415.63B), 2028 ($529.23B), and 2029 ($667.74B), showing strong year-over-year momentum.
Major contributors to this expansion include Natural Language Processing, Machine Learning, and Computer Vision, which continue driving innovation across the industry.

Ai Industry Growth — Reference: Hostinger

Monthly Active Users

Perplexity AI reports 22 million MAUs as of mid-2025.
Some estimates indicate 30 million monthly active users in 2025.
MAUs surged 50% from 15 million in early 2025.
User base grew from 15 million in 2024 to 22 million in June 2025.
The website alone attracts 15 million MAUs, totaling 22 million with apps.
Platform retains 85% of its monthly active users.
61% of returning users access Perplexity at least 3 times weekly.
19% of users engage with Perplexity AI daily in 2025.
27% of the user base uses it several times weekly for research.

Daily Search Volume

The platform handles 60 to 70 million queries per day.
This translates to roughly 1.8 to 2.1 billion queries per month.
In May 2025, the reported monthly query volume hit 780 million, up sharply from mid-2024.
Weekly query volume reportedly exceeds 100 million requests in 2025.
Rapid daily query growth aligns with expanding global usage.
High daily volume indicates that many users rely on Perplexity heavily for day-to-day tasks.
This usage load reflects a shift toward AI-enhanced research workflows.
The query numbers show Perplexity competing at scale with traditional search engines.

Query Types Breakdown

29% of queries are academic and research-related searches.
22–25% of sessions include follow-up questions.
19% of users highlight or copy query content.
28% of users click more than 3 answers per session.
44% of users scroll answers instead of external links.
27% of users refine queries multiple times.
31% of users share answers via messaging or email.
33% revisit the same query within a week.

How Users Interact With Perplexity Ai Answers

Query Volume Statistics

Monthly queries rose from 230 million (mid-2024) to 780 million (May 2025).
The platform reportedly processes over 100 million requests per week in 2025.
Some sources cite 435 million monthly search queries, reflecting varied measurement windows.
With 22 to 30 million MAU, the query per user rate suggests high recurring usage.
Compared with early 2023, query volume has grown from thousands per day to tens of millions per day.
The spike in query volume corresponds with expanding global reach, 238 countries.
Increased demand reflects growing reliance on AI-augmented information retrieval.
Rising query counts suggest shifting habits among web users.

Bounce Rate Comparison Among Leading Websites

Perplexity AI reports the highest bounce rate of 62.63%, suggesting that a large number of users exit after viewing only one page.
Facebook shows a moderate bounce rate of 31.09%, indicating stronger user engagement than Perplexity AI.
Google maintains a lower bounce rate of 28.23%, reflecting robust user retention and interaction.
YouTube delivers the lowest bounce rate at 22.02%, highlighting its highly engaging and sticky content experience.

Bounce Rate Comparison Across Major Websites

User Demographics by Age

29.14% of Perplexity AI users are aged 25–34 years, the largest age group.
21.68% of users fall in the 18–24 years range, primarily Gen Z.
19.26% belong to the 35–44 years bracket, mid-career professionals.
14.49% are between 45–54 years, showing strong working adult representation.
9.63% of users are aged 55–64 years, with 5.8% over 65.
Over 50% of users are under 34 years, aligning with young professionals.
29.66% of the audience is 25–34 years per recent analytics.
80% are graduates, 30% in senior leadership, and 65% high-income white-collar.

Device Usage Trends

88.7% of Perplexity traffic in the U.S. originates from desktop devices.
Globally, mobile devices account for 64.35% of all website traffic as of 2025.
In the U.S., desktops hold 58.91% of web traffic share, surpassing mobile at 39%.
Africa leads with 69.13% mobile internet traffic, the highest among global regions.
Perplexity AI shows 96.5% desktop dominance in referral traffic from AI platforms.
Desktop session duration averages 996–1,918 seconds, versus mobile at 704–775 seconds.
India and Indonesia exhibit over 65% mobile traffic share in emerging markets.
Mobile bounce rates average 54.3%, compared to 42.8% on desktop.

Top Countries by Users

India leads with 22.75% of Perplexity users.
The United States holds 17.63% of the user base.
Germany contributes 3.97% of total users.
South Korea accounts for 3.82% of users.
Indonesia represents 3.21% of the global users.
India drives 21.88% of users post-Airtel partnership.
Russia makes up 4.17% of Perplexity users.
Brazil generates 3.52% of website traffic.
Indonesian users are 92.53% mobile-dominant.

Top Countries By Share Of Perplexity Ai Users

Session Duration Stats

Perplexity users spend an average of 9 minutes 4 seconds per session on the platform.
Referred visitors from Perplexity average a 9-minute session duration on destination sites.
Average session duration on Perplexity reaches 23 minutes 10 seconds per visit.
Users perform 9 daily searches on Perplexity, exceeding traditional search engines’ 6.
Perplexity bounce rate stands at 29.69–42.19%, indicating strong engagement.
Desktop sessions on Perplexity likely exceed mobile, with 36.5% usage from desktops.
Perplexity’s 4.64 pages per visit surpass many AI traffic sources.
EU Perplexity referrals average over 10 minutes of session time on sites.
Median AI referral session duration hits 2 minutes 24 seconds globally.

Perplexity AI vs ChatGPT: User Engagement & Traffic Overview

ChatGPT dominates in overall traffic, receiving 2.36 billion visits, in contrast to Perplexity AI’s 52.4 million visits.
Although it has lower traffic, Perplexity AI demonstrates stronger engagement, with users spending an average of 23 minutes and 10 seconds per visit, substantially longer than ChatGPT’s 14 minutes and 17 seconds.
Visitors access more pages per session on Perplexity AI (1.81 pages) than on ChatGPT (1.47 pages), indicating deeper user interaction.

Perplexity Ai Vs Chatgpt Visitor Engagement Traffic Insights

Funding and Valuation

In 2025, Perplexity raised $200 million, lifting its valuation to $20 billion.
Valuation earlier in the year was $18 billion.
Total historical funding reached approximately $1.22 billion.
Earlier funding rounds valued the company far lower, indicating rapid acceleration.
Investor confidence reflects belief in AI-powered search as a major market segment.
Some investor offers reportedly suggested even higher valuations.
Funding strengthens Perplexity’s competitive position.
High valuation signals strong long-term growth expectations.

Revenue Statistics

By the end of 2024, Perplexity reached $80 million in revenue run rate.
Mid-2025 estimates place revenue around $148 million annually.
This represents 135% year-over-year revenue growth.
Revenue streams include premium subscriptions and advertising.
Monetization began ramping significantly in 2024 to 2025.
Some forecasts project revenue may exceed $200 million for 2025.
Growth reflects strong user willingness to pay.
Diversified monetization offers stability and scalability.

Market Reach Expansion

Perplexity AI operates in 238 countries worldwide.
The platform supports 46 languages for enhanced global accessibility.
Recorded 153 million monthly visits in May 2025.
Reached 276.5 million visits in October 2025, up 42% month-over-month.
Processes 780 million queries monthly with 30 million MAUs.
India accounts for 22.16% of users, Indonesia 24.78%.
640% YoY MAU growth in India to 3.7 million.
Averages 11:43 minutes session duration, 4.38 pages per visit.
66% YoY user growth, $100M ARR in 2025.

Industry Adoption Rates

78% of organizations use AI in business functions, driving search tool adoption.
Perplexity AI achieves a 14% adoption rate among enterprises in the Generative AI category.
87% of large enterprises (10,000+ employees) implement AI solutions, including search tools.
Nemetschek Group saw a 70%+ adoption rate of Perplexity Enterprise in the first month.
IVP reached 100% adoption of Perplexity across core teams post-free version rollout.
The AI search engine market is valued at $43.63 billion in 2025, growing to $108.88 billion by 2032.
The enterprise AI search market is projected to grow from $4.61 billion (2023) to $9.31 billion by 2032 at an 8.2% CAGR.
Perplexity hit $80 million ARR in 2024, expected to double in 2025 with 22 million users.
41% of tech users rely on Perplexity AI daily across industries.

Frequently Asked Questions (FAQs)

How many monthly active users does Perplexity AI have in 2025?

Perplexity AI has about 22 million monthly active users in the first half of 2025.

How many queries does Perplexity AI process per month as of mid-2025?

In May 2025, Perplexity processed roughly 780 million search queries in a single month.

What is Perplexity AI’s estimated valuation in 2025?

As of 2025, Perplexity AI is valued at approximately $20 billion.

What was Perplexity AI’s annualized revenue run rate at the end of 2024?

At the end of 2024, Perplexity AI had an annualized revenue run rate of about $80 million.

Conclusion

Perplexity AI’s performance shows a clear pattern, rapid user growth, deep engagement, expanding global reach, and accelerating monetization. From over 30 million monthly active users and 1.8 to 2.1 billion monthly queries to a $20 billion valuation and projected $150 to 200 million annual revenue, the numbers reflect a strong business foundation rather than experimental hype.

With global availability, multi-language support, and growing enterprise adoption, Perplexity is positioning itself as a major player in the evolving AI search landscape. Whether it continues on this growth path will depend on how well it maintains user engagement, scales monetization, and navigates competition from larger players.