Pinterest Statistics 2026: Growth, Users, Revenue

Pinterest continues to evolve as more than a visual bookmarking platform. It stands as a hub for discovery, creativity, and commerce, connecting hundreds of millions of users worldwide. From inspiring home projects to fueling product discovery, brands and creators alike rely on Pinterest to reach engaged audiences. Its blend of visual search, personalized feeds, and trend forecasting shows impact across e‑commerce and marketing strategies. Scroll on to explore the most important Pinterest stats shaping.

Editor’s Choice

570 million monthly active users (MAUs) as of Q1 2025, marking steady user growth year‑over‑year.
Pinterest MAUs grew ~10% YoY in early 2025.
42% of global users are Gen Z, Pinterest’s fastest‑growing demographic.
70%+ of users identify as women, though male usage is increasing.
Pinterest ads reached ~340 million users in Jan 2025.
U.S. accounts for ~96 million MAUs, the largest national base.
Mobile accounts for 85%+ of usage, highlighting mobile dominance.

Recent Developments

Pinterest reported record global MAUs of 553 million in Q4 2024, an 11% increase YoY.
In Q1 2025, the platform’s MAUs rose to ~570 million, up ~3% from Q4 2024.
Quarterly revenue of $855 million in early 2025 highlighted business growth and ad demand.
Pinterest’s ad reach placed it among the top social platforms worldwide in early 2025.
Business tools and analytics continue to expand, giving marketers deeper insight into organic and paid performance.
Reports show that male user presence is rising, with men forming a larger share than before.
Trend forecasts based on search data now influence broader fashion and lifestyle insights.
Brands are using Pinterest to tap into emerging aesthetics and consumer interests for 2026 planning.

Overview of Statistics on Pinterest

Pinterest is among the top 15 social platforms globally by active user count.
Pinterest’s monthly user count has more than doubled since 2018.
Over 340 million users are reachable via ads, according to DataReportal.
Pinterest’s user base shows diverse global distribution, with notable growth outside North America.
The platform remains image‑centric, with billions of Pins saved each year.
Pinterest ranks consistently as a go‑to platform for visual discovery and trend search.
User penetration continues to expand despite competition from larger apps.
Pinterest’s utility spans personal use and commercial engagement, enhancing its relevance to marketers.

How People Use Pinterest: Core User Activity Insights

36.6% of users visit Pinterest to follow or research brands and products, making this the top activity on the platform.
20.9% of users use Pinterest to search for funny or entertaining content, reflecting strong engagement with lifestyle and humor-focused pins.
13.6% of users rely on Pinterest to post or share photos or videos, highlighting a solid level of user-generated content.
13.3% of users browse Pinterest to stay updated on news and current events, emphasizing its value as an information discovery source.
Only 6% of users use Pinterest to message friends and family, reinforcing its role as a discovery-first platform rather than a messaging app.
These insights clearly highlight Pinterest’s strength in product discovery, inspiration, and brand research, rather than direct social interaction.

Monthly Active Users on Pinterest

Pinterest reported ~570 million MAUs in early 2025.
Q4 2024 saw 553 million monthly users, up from Q3.
MAUs increased roughly 10% YoY in 2025.
Prior reports show 522 million+ MAUs in 2024.
U.S. monthly users reach around 96 million.
Pinterest continues to grow despite slower social media saturation globally.
Regions outside the U.S. show rising Pinterest adoption rates.
Pinterest’s MAU trajectory reflects the expansion of ad and shopping features, driving user engagement.

Daily Active Users Across Pinterest

As of Q4 2024, Pinterest had around 553 million MAUs, implying that even a modest 30% DAU/MAU would equal roughly 166 million DAUs globally on an average day.
With 459–553 million MAUs reported for 2024, Pinterest’s estimated DAU base is several times smaller than Instagram’s roughly 600+ million DAUs and far below TikTok’s 1+ billion DAUs.
If Pinterest achieved a 25% DAU/MAU stickiness, only about 1 in 4 of its monthly users would open the app on a typical day, highlighting lower daily intensity vs discovery‑first behavior.
Around 275 million weekly active users (about 56% of MAUs) in 2024 suggest many users visit a few times per week rather than daily, underscoring project‑driven sessions.
Global Pinterest users spend roughly 1 hour 31 minutes per month, which equals about 14 minutes per day, showing shorter but high‑intent daily sessions compared to feed‑scroll apps.
Women account for 60%+ of users, and the 25–34 group makes up about 40.8% of the audience, concentrating most potential daily actives in millennial female planners and shoppers.
Pinterest Analytics reports “daily views” as unique users seeing a pin in a day, giving advertisers a concrete daily reach metric to optimize bids, budgets, and creative tests.
Advertisers track reach, engagements, page visits, add‑to‑cart, and checkouts, using these daily interaction stats to refine shopping and brand campaigns on Pinterest.
A DAU/MAU ratio above 20–25% is considered healthy stickiness for social and commerce apps, the range Pinterest likely targets as it leans on AI‑powered recommendations to deepen daily use.

User Growth Trends for Pinterest

Pinterest MAUs grew from 522 million in 2024 to over 570 million in 2025.
Growth accelerated in late 2024 with consistent quarterly increases.
Year‑over‑year MAU expansion hovered around 10%.
User growth reflects broader interest in visual search and discovery tools.
Gen Z represents one of the fastest‑growing user cohorts.
Emerging economies contribute to rising Pinterest adoption outside the U.S.
Pinterest’s growth strategy leans on shopping and personalization features.
Mobile usage trends continue to boost overall engagement and growth.

Age-Based Distribution Among Pinterest Users

59.3% of Pinterest users are between 18 and 34 years old, underscoring a youthful audience.
Within that group, 30.2% are aged 25–34, often the most commercially active segment.
29.1% of users fall in the 18–24 age range, reflecting strong Gen Z engagement.
Users aged 35–44 account for ~16.3%, contributing to middle-aged influence.
Users 45–54 make up about 10.4%, a segment often focused on lifestyle planning.
Pinterest audiences aged 55–64 represent ~8%, highlighting appeal across older adults.
5.4% of users are 65+, showing Pinterest’s ability to draw mature audiences.
While younger users lead growth, all age brackets contribute meaningfully to overall activity.

Gender Representation on The Pinterest Platform

Nearly 70% of individuals on Pinterest identify as women, making female representation the majority.
22.6% of users are men, with the remainder unspecified or identifying outside male/female categories.
Pinterest’s gender gap is narrowing as male engagement increases year‑over‑year.
Female users are especially prevalent in lifestyle, home, and fashion categories.
Men show rising interest in diverse segments like fitness and parenting.
Advertisers often target women on Pinterest due to historically higher female user ratios.
Inclusive gender options introduced by Pinterest support broader self‑identification.
Gender trends influence content formats and recommendation models across the app.

Mobile vs Desktop Activity on Pinterest

Pinterest reports roughly 88% of traffic from mobile devices in 2025.
Android app handles 54% of mobile sessions, iOS handles the remaining 46%.
Mobile visits average 15 minutes, exceeding desktop’s 12.3 minutes.
Desktop accounts for just 12% of total platform engagement.
Desktop users achieve 24% higher conversion rates on shopping Pins.
Mobile push notifications boost re-engagement by 18% year-over-year.
Semrush data shows 59% desktop visits to Pinterest.com.
US traffic splits 60.21% desktop vs 39.79% mobile.
Mobile app users save Pins over 2x more than web users.
82–85% of Pinterest usage occurs on mobile devices.

Top Countries by Pinterest User Base

United States – Pinterest reaches 100.75 million users in the U.S., clearly establishing it as the platform’s largest and most dominant market compared to all other countries.
Germany – With 17.56 million users, Germany ranks second globally for Pinterest usage, driven largely by strong interest in DIY and lifestyle content.
France – France records 12.22 million active users on Pinterest, where the platform serves as a major source for fashion, home décor, and beauty inspiration.
United Kingdom – The UK hosts 10.75 million Pinterest users, with British audiences frequently engaging in wedding planning, recipes, and travel-related content.
Canada – Pinterest attracts 10.26 million users from Canada, where it is widely favored for hobby-focused boards and seasonal content ideas.
Italy – Italy contributes 8.01 million users to Pinterest’s global audience, with Italians commonly using the platform for cooking, interior design, and event planning.
Spain – Pinterest has 7.13 million users in Spain, where it is particularly popular for discovering fashion trends and creative DIY projects.
Netherlands – The Netherlands accounts for 5.34 million users, with Dutch audiences showing strong engagement in minimalistic lifestyle and design boards.
Australia – There are 4.3 million Pinterest users in Australia, where the platform is frequently used for party planning and home renovation inspiration.
Poland – Pinterest maintains a user base of 3.39 million in Poland, with popular interests including crafts, recipes, and fitness-related content.
Belgium – 2.96 million people in Belgium use Pinterest regularly, often pinning ideas related to style, home improvement, and tech gadgets.
Switzerland – Pinterest reaches 1.76 million users in Switzerland, gaining notable traction among design-focused and fashion-oriented communities.
Austria – Austria has 1.74 million Pinterest users, who typically explore the platform for lifestyle inspiration and personal development content.
Sweden – Sweden records a Pinterest audience of 1.71 million users, with strong usage centered on Scandinavian design, wellness, and travel planning.
Greece – Pinterest attracts 1.67 million users from Greece, where travel ideas, home décor, and cultural content perform especially well.
Portugal – In Portugal, 1.51 million people actively use Pinterest, making it a popular hub for culinary inspiration, festive ideas, and lifestyle content.
Hungary – Hungary has 1.4 million Pinterest users, many of whom rely on the platform for creative projects and craft-related inspiration.
Romania – With 1.31 million users, Pinterest continues to grow steadily in Romania, focusing heavily on personal style, beauty, and inspirational quotes.
Czechia – Pinterest sees 1.18 million users in Czechia, where audiences frequently save content related to home projects, fitness, and motivation.
Denmark – Denmark completes the list with 1.1 million Pinterest users, who primarily use the platform for design aesthetics and seasonal trend ideas.

Countries With The Most Pinterest Users — Reference: 99Firms

The Time Users Spend on Pinterest

Pinterest users spend an average of 14.2 minutes per session, indicating extended on-platform time beyond the 10‑minute mark for many visits.
The average session duration of 14.2 minutes on Pinterest is significantly higher than typical social sites with sub‑10‑minute visit lengths, signaling deeper content engagement.
An average visit includes around 7.2 pages per session, meaning users typically interact with multiple Pins and boards before leaving.
Pinterest logs about 1.16–1.6 billion visits per month, reflecting large‑scale discovery behavior where users browse widely across idea boards.
Video content on Pinterest is surging, with video Pins up about 200% and ~1 billion videos watched daily, trends that naturally increase dwell time per session.
Around 88% of users report purchasing a product after seeing it on Pinterest, showing that time spent often converts into in‑depth purchase research.
Pinterest users spend roughly 14 minutes per day on the platform on average, with many logging in multiple times a week for repeated engagement.
An estimated 82–85% of Pinterest usage happens on mobile, where longer scroll‑friendly sessions often exceed desktop browsing time.

Content Consumption Patterns on Pinterest

Pinterest logs over 5 billion+ monthly searches, with 97% of them unbranded, reinforcing its role as a visual discovery engine rather than a text-first feed.
Home decor dominates planning behavior, with over 23 billion home decor Pins saved as users search and save ideas for future projects.
Fashion and beauty content shows strong purchase intent, with related Pinterest videos driving up to 86% purchase intent among viewers.
Gen Z now makes up about 42% of Pinterest’s user base, and 84% of weekly Gen Z Pinners say they discover products that match their personal style.
Pinterest trends last 21% longer than trends on other social platforms, extending the lifecycle of seasonal and cultural content.
Nearly 1 billion videos are watched daily on Pinterest, and video Pins deliver 3x higher click-through rates than static images.
Around 72% of users use Pinterest to plan trips and experiences, highlighting its role as a planning tool rather than casual scrolling.
Pinterest receives about 33% more traffic than Facebook, and 80% of weekly users discover new brands and products on the platform.
The platform reached about 537 million monthly active users by 2024–2025, with Pins saved increasing 2.5x to roughly 475 billion, showing intense ongoing content consumption.
More than 36% of consumers, including nearly 4 in 10 Gen Z users, now start product and idea searches on Pinterest instead of Google because of its visual-first results.

Average Daily Time Spent on Social Media Platforms

Facebook users spend the most time, averaging 33 minutes per day, making it the most time-consuming platform among those compared.
Twitter (X) follows closely, with users spending around 31 minutes daily, reflecting strong real-time engagement.
Instagram records an average of 29 minutes per day, showing high visual content consumption and interaction.
YouTube users spend about 19 minutes daily, significantly lower than text- and feed-based social platforms.
Pinterest has the lowest daily usage, with users spending only 14.2 minutes per day, highlighting its more purpose-driven and intent-based usage.
The data shows that discovery and browsing platforms like Facebook and Instagram generate longer daily sessions compared to inspiration-focused platforms like Pinterest.
Overall, Pinterest usage time is less than half of Facebook’s, emphasizing differences in user behavior and engagement patterns across social networks.

Pin Creation and Saving Habits on Pinterest

Users save over 1.5 billion Pins every week, showing how frequently people bookmark inspiration and ideas.
Pinterest hosts more than 10 billion boards created by users, highlighting the popularity of organized collections.
Image‑based product recommendations make up over 75% of Pins saved in 2025, indicating strong commerce interest.
A growing share of Pins are in video format, which boosts engagement compared to static Pins.
Users tend to save Pins related to shopping, home décor, fashion, and DIY projects most often.
High‑intent Pinners save Pins that align with future purchase planning rather than casual browsing.
Weekly saves reflect consistent user activity, not just sporadic visits.
Frequent savers often revisit boards multiple times for project planning and idea refinement.

Search and Discovery Behavior on Pinterest

Pinterest drives over 2 billion searches per month, reinforcing its role as a visual discovery engine rather than a passive social feed.
Around 96% of top Pinterest searches are unbranded, showing that most queries are broad, discovery‑oriented rather than focused on specific brands.
Pinterest reports 96% of its top searches are unbranded, confirming the platform is fundamentally discovery‑first for shoppers and planners.
High‑intent search formats like Top of Search ads deliver a 29% higher CTR and are 32% more likely to attract new clickers, highlighting intent‑driven search behavior.
Popular search topics like “nails,” “dinner ideas,” “hairstyles,” and “tattoo ideas” dominate 2024, reflecting strong interest in DIY, fashion, recipes, and wellness inspiration.
Pinterest Lens and visual search tools enable users to search via images, powering a visual-first discovery flow that reduces reliance on traditional keywords.
Seasonal and cultural shifts drive spikes in category searches, such as a 550% increase for “understanding gender,” showing how trends and events reshape search behavior.
Shoppers on Pinterest have 30% bigger baskets and spend about 40% more per month than shoppers on other platforms, indicating that search-led discovery often turns into cross-category purchases.
Because 96% of searches are unbranded, brand discovery frequently starts from generic, non‑brand terms like “brown sofa” or “floral wall art” rather than specific brand names.
Pinterest ads generate 11.4x more prospects than competing social platforms, suggesting that users use search and board browsing together to actively compare and curate ideas.

Longevity (Half-Life) of Content Across Social Media Platforms

Blog posts demonstrate the longest content lifespan, remaining relevant for roughly 1.95 years or 1,022,997 minutes before experiencing a significant decline.
Pinterest content continues to stay discoverable and relevant for approximately 3.76 months or 164,518 minutes, outperforming most social platforms.
YouTube videos sustain user engagement for nearly 8.83 days or 12,717 minutes, offering moderate long-term visibility.
LinkedIn posts show a content half-life of about 24.3 hours or 1,458 minutes, making them relatively short-lived compared to evergreen formats.
Instagram posts typically remain visible in feeds for around 19.75 hours or 1,185 minutes before engagement sharply declines.
Facebook posts experience a rapid drop in reach and interaction after roughly 76 minutes of publishing.
X (Twitter) content fades the fastest among major platforms, with an extremely short lifespan of just 43 minutes.
Snapchat content disappears almost instantly, recording a half-life of 0 minutes due to its ephemeral design.
Overall, these statistics clearly show that long-form content, such as blogs and Pinterest pins, delivers far greater content longevity than real-time platforms like Twitter or Snapchat.

Lifespan Half Life Of Social Media Posts — Reference: RecurPost

Visual Search Trends Using Pinterest Lens

Pinterest Lens processes over 600 million visual searches monthly, powering seamless product discovery.
Pinterest Lens searches surged 376% in the last 5 years, boosting visual discovery adoption.
85% of weekly Pinterest users have purchased based on brand Pins found via visual tools.
Visual and related-item searches grew 44% year-over-year on Pinterest in recent reports.
96% of top Pinterest searches remain unbranded, favoring image-based inspiration hunts.
Pinterest handles 80 billion monthly queries, with visual searches expanding fastest.
Gen Z comprises 42% of Pinterest’s base, driving Lens usage for style and products.
Average Pin lifespan reaches 3.76 months, sustaining visual search traffic long-term.
Pinterest’s 600 million MAUs engage heavily with AI-enhanced Lens recommendations.
71% of Lens users target home decor through visual product identification.

Ad Performance Statistics on Pinterest

Pinterest ads deliver a reported ~32% higher return on ad spend (ROAS) than other digital platforms.
The platform is said to drive 33% more referral traffic to e‑commerce sites than Facebook.
Video Pins on Pinterest are watched nearly 1 billion times daily.
Users who engage with video Pins are ~55% more likely to make a purchase.
High purchase intent among Pinterest users boosts click‑through and conversion rates.
Ads on Pinterest blend into user feeds, often feeling less intrusive than on other platforms.
Promoted Pins often have a longer effective lifespan than typical social ads.
Pinterest’s performance as a commerce‑oriented platform draws advertisers focused on sales outcomes.

Pinterest Advertising Audience Overview

Pinterest’s total potential advertising reach stands at 340.1 million users, highlighting its strong position as a global discovery and inspiration platform for marketers.
Pinterest ads reach 4.1% of the global population, showing steady penetration beyond niche lifestyle audiences.
Ad reach on Pinterest accounts for 6.1% of total internet users, indicating meaningful visibility among connected global audiences.
Quarter-on-quarter, Pinterest ad reach increased by +0.5%, adding approximately +2 million users in the last three months.
Year-on-year, Pinterest ad reach surged by +10.6%, translating into a significant growth of +32 million users annually.
Female users dominate Pinterest’s advertising audience, representing 70.3% of total ad reach among users aged 18+.
Male users account for 22.4% of Pinterest’s ad reach, confirming a strong but secondary presence compared to female audiences.
Overall, Pinterest ad adoption among adults aged 18+ is 5.2%, reflecting expanding mainstream acceptance.
Pinterest reaches 7.2% of the global female population aged 18+, making it a highly effective platform for female-focused marketing campaigns.
Male ad reach penetration on Pinterest is lower at 2.3% among adults aged 18+, suggesting untapped growth potential for male-targeted strategies.

Revenue Growth and Monetization at Pinterest

Pinterest generated ~$3.6 billion in revenue in 2024, up about 20% YoY.
As of Q3 2025, Pinterest reported $1.049 billion in revenue in a single quarter, a 17% YoY increase.
Global monthly active users reached 600 million by Q3 2025, expanding monetization opportunities.
The U.S. and Canada remain the largest revenue contributors, but Europe and RoW are growing quickly.
Pinterest’s shopping ads revenue grew significantly in 2025, reflecting stronger e‑commerce performance.
Average revenue per user has increased with improved ad formats and targeted placements.
Pinterest leverages AI and visual discovery to boost relevance‑based monetization.
Streamlined analytics and business tools make tracking monetization performance easier.

Social Media Comparison, Including Pinterest

Pinterest drives ~33% more e‑commerce referral traffic than Facebook, boosting clicks to product pages and online stores.
A Nielsen study found Pinterest ads deliver ~32% higher ROAS than many other digital platforms, improving marketers’ overall ROI.
Around 6 in 10 Pinterest product searches eventually end in a purchase, showing stronger intent than typical social feed browsing on platforms like Instagram or TikTok.
Users spend about 14.2 minutes per session on Pinterest, a longer average session duration than several competing social networks.
Pinterest ads achieve a cost‑per‑conversion ~2.3× lower than the social media average, making its ad experience feel more efficient and less wasteful for users and brands.
96% of top Pinterest searches are unbranded, highlighting powerful visual search and discovery compared with text‑keyword driven platforms.
Pinterest shoppers have baskets ~30% bigger and spend about 2× more per month than shoppers from many other social platforms, reflecting highly engaged niche communities.
The average order value from Pinterest referrals is ~$80+, versus roughly $70 from Facebook, confirming Pinterest’s strength for product discovery and planning over pure entertainment.

Frequently Asked Questions (FAQs)

How many monthly active users does Pinterest have in 2025?

Pinterest has reached approximately 570 million monthly active users globally in 2025, reflecting ongoing user growth year‑over‑year.

What percentage of Pinterest’s user base is Gen Z?

Around 42 % of Pinterest’s global users are from the Gen Z demographic, making it the fastest‑growing age cohort on the platform.

What was Pinterest’s revenue growth in 2024?

Pinterest generated $3.6 billion in revenue in 2024, which was a 20.3 % increase compared to the prior year.

How many users can advertisers reach via Pinterest ads in early 2025?

Pinterest’s ad reach was estimated at 340 million users globally in January 2025, indicating broad advertising exposure.

Conclusion

Pinterest is a mature visual discovery and commerce platform that continues to blur the line between inspiration and action. From robust user‑created content and visual search behavior to a strong ad performance and growing revenue streams, the platform shows resilience and relevance in a crowded social media landscape. The emphasis on commerce‑oriented discovery, visual search innovation, and higher ROI for advertisers underscores Pinterest’s unique position among social platforms.

Whether for brand marketers or individual creators, understanding these trends helps shape smarter strategies. Long‑term engagement and monetization innovations suggest that Pinterest will remain a key channel for discovery‑driven users and advertisers alike in the years ahead.