Reddit has evolved from a niche forum into one of the largest social platforms worldwide, shaping how communities form and interact around shared interests. Founded in 2005 by Steve Huffman and Alexis Ohanian, Reddit has grown into one of the most visited websites globally. It went public on the New York Stock Exchange in 2024 under the ticker symbol RDDT.
Today, it plays a major role in brand conversations, consumer insights, and real‑time trend discussions across industries like entertainment, tech, and politics. From marketing teams tracking sentiment to researchers analyzing social behavior, Reddit’s scale and engagement make it a go‑to data source. Explore how Reddit’s user base, growth, and usage are changing as we approach.
Editor’s Choice
- 1+ billion people use Reddit monthly, making it one of the world’s most visited social sites.
- 116 million daily active users (DAU) as of Q3 2025, up ~19% YoY.
- 443+ million weekly active users (WAU) in 2025.
- Reddit sees 5.2+ billion visits per month globally.
- The U.S. accounts for nearly 50% of Reddit traffic.
- Over 100,000 active subreddits engage users worldwide.
- Reddit’s revenue topped near $600 million in 2025.
Recent Developments
- Reddit completed its IPO in 2024 and continued revenue growth into 2025.
- Q3 2025 earnings showed a 68% year‑over‑year revenue increase.
- Reddit’s stock performance remains volatile but is closely watched by investors for 2026 growth potential.
- Reddit removed public subscriber counts on subreddit pages in late 2025 to focus on engagement metrics.
- Major outages in 2025 disrupted service for tens of thousands of users, reflecting infrastructure stress points.
- Algorithmic traffic shifts via search engines, notably Google, have bolstered Reddit’s visibility.
- Reddit’s platform changes continue to impact community behavior and third‑party tools.
Total Reddit Users
- Reddit surpassed 1.1 billion monthly active users (MAU) in 2025.
- Estimates suggest Reddit could exceed 1.2+ billion monthly users by 2026.
- Around 500+ million registered accounts exist worldwide.
- Reddit DAU was 116 million in Q3 2025, reflecting broader engagement beyond account holders.
- This DAU figure grew from ~91 million in 2024.
- Annual MAU growth has roughly doubled since 2022.
- Reddit’s reach places it among the top 10 most-visited global websites.
- Monthly visits across devices exceed 5 billion, underscoring broad user access.
Reddit Daily Active Users Growth Over Time
- Reddit’s daily active users reached 116.0 million in 2025, marking the highest DAU level recorded for the platform to date.
- In 2024, Reddit reported 91.2 million daily active users, reflecting a strong year-over-year increase in engagement.
- The platform recorded 73.1 million DAUs in 2023, highlighting consistent multi-year growth in its active user base.
- During 2022, Reddit had 57.5 million daily active users, showing steady expansion compared to earlier years.
- In 2021, Reddit’s daily active user count stood at 53.3 million, serving as the baseline for its rapid growth phase.

Weekly Active Users
- Reddit reported 443.8+ million weekly active users in 2025.
- WAU grew from ~365 million in Q3 2024.
- Weekly reach signals broad engagement beyond daily visitors.
- Many users engage casually but regularly, adding to advertiser appeal.
- Reddit’s weekly metrics are comparable to major social platforms.
- This scale makes Reddit a key channel for brand visibility and trend insights.
- Weekly active users help sustain subreddit communities and discussions.
- Weekly metrics often exceed daily activity by nearly 4x, reflecting habitual use.
Reddit User Growth
- Reddit’s monthly active user (MAU) base grew from around 850 million in 2024 to over 1.1 billion in 2025, reflecting strong global adoption.
- The platform’s DAU saw a 102% increase over three years, from roughly 57.5 million in 2022 to 116 million by Q3 2025.
- Weekly active users climbed from 365 million in Q3 2024 to 443.8 million in Q3 2025.
- Growth has been fueled by expanding international audiences outside the U.S., notably in the U.K., India, and Canada.
- Reddit’s quarterly user growth rate in 2025 consistently outpaced broader social media usage gains.
- The platform’s audience expansion has been supported by increased brand partnerships and improved search visibility.
- Younger age cohorts (18–29) remain core to Reddit’s growth, contributing significantly to engagement metrics.
- Reddit’s IPO momentum since 2024 has translated into expanded global reach through product improvements.
Reddit User Distribution by Age in the United States
- Adults aged 18–34 account for 37% of Reddit’s U.S. user base, making this group the largest and most active demographic on the platform.
- Users in the 34–44 age group represent 18% of total U.S. Reddit users, indicating lower adoption compared to younger audiences.
- The 45+ age segment makes up 29% of Reddit’s U.S. audience, showing a strong and growing presence among older users.
- Combined, users aged 34 and above account for 47% of Reddit’s U.S. users, highlighting the platform’s expanding appeal beyond younger demographics.

User Demographics by Gender
- Around 59.8% of Reddit users identify as male while ~40% are female, per recent estimates.
- Historically, the platform skewed more male, but gender diversity has increased through broader topical appeal.
- Male users in the U.S. are more likely to engage regularly than female users, though the gap has narrowed.
- Female users show higher participation in lifestyle, health, and community support subreddits.
- Users identifying outside traditional gender labels remain a smaller but visible group within niche communities.
- Gender mix varies by age group, with younger cohorts showing a more balanced profile.
- Gender representation also varies by region, influenced by cultural internet usage patterns.
- These demographic insights help advertisers tailor creative and placement strategies.
Traffic and Visits
- Reddit garnered 5.21 billion monthly visits in December 2025, up 7.46% from November.
- U.S. dominates with 48.66% of total traffic at 2.54 billion visits.
- The United Kingdom follows at 3.64% or 189.59 million visits monthly.
- Canada contributes 3.51% with 182.73 million visits.
- Average session duration measures 12:43 minutes per visit.
- Users view an average of 3.81 pages per session.
- Bounce rate stands at 58.29% for reddit.com traffic.
- Organic search drives 62.04% of traffic, mainly from Google.
- Mobile traffic leads globally, comprising over 60% in top markets like the U.S.
- Direct visits account for 30.57% of incoming traffic.
Reddit Users by Country
- The United States leads with ~194.8 million Reddit users, more than any other country.
- The United Kingdom ranks second with around 33.2 million users.
- India follows closely with ~26.8 million users as internet access expands.
- Canada (~23.9 million) and Germany (~22.5 million) round out the top five.
- About 49% of Reddit’s global audience is U.S.-based, a dominant share of total traffic.
- Countries like Australia (~3.9%) and Germany (~3.4%) contribute meaningful mid‑tier user bases.
- Reddit’s worldwide presence spans dozens of regions, though access varies where platforms are restricted.
- Regional differences influence content trends and subreddit popularity by locale.

Mobile vs Desktop Usage
- Reddit sees ~61–63% of traffic from mobile devices, with desktops contributing ~37–39%.
- Monthly mobile visits for Reddit are near 5.9 billion, vastly exceeding desktop visits (~1.67 billion).
- Mobile engagement is especially dominant among younger users and casual browsers.
- Desktop users still make up a meaningful portion, particularly in the U.S. and for longer sessions.
- Some data suggests desktop usage spikes during professional or research‑oriented browsing.
- The Reddit app accounts for a large share of mobile sessions, with millions of installs worldwide.
- Mobile ad formats now contribute the majority of Reddit’s ad revenue due to a broader reach.
- Tablet usage comprises a small percentage of overall traffic compared to phones and desktops.
Reddit User Income Distribution Breakdown
- 26% of Reddit users report annual earnings of $75,000 or more, positioning this group as the largest income segment on the platform.
- Around 20% of users belong to the $50,000–$75,000 income range, representing a significant mid-to-upper income bracket.
- Nearly 17% of Reddit’s audience earns between $30,000 and $50,000, highlighting a sizable middle-income user base.
- Just 10% of Reddit users state that their income falls below $30,000, making this the smallest reported income group.

Time Spent on Reddit
- Reddit’s average session duration per visit is roughly 12 minutes and 43 seconds, among the longest for major social platforms.
- Monthly engagement trends show consistent 5B+ visits, with users spending sustained time browsing community threads.
- Peak traffic periods correlate with major news cycles and cultural moments, driving spikes in time spent.
- Users referred from google.com organic search tend to have higher engagement rates than direct visits.
- Mobile app users often stay longer per session than desktop visitors, highlighting on‑the‑go engagement.
- Video content and discussion threads about trending topics significantly increase average user time.
- The Reddit experience emphasizes community interaction, which boosts session durations compared with passive social feeds.
- Many users visit multiple subreddits per session, extending their total time on site.
Popular Subreddits
- r/funny boasts 67 million subscribers as the largest subreddit.
- r/gaming attracts 47 million members focused on video games.
- r/AskReddit holds 57 million subscribers for discussions.
- r/wallstreetbets surged to 18 million members in finance trading.
- Reddit maintains over 100,000 active subreddits across interests.
- r/science draws 34 million subscribers in tech topics.
- Gaming, tech, and entertainment subreddits lead with top 10 exceeding 34 million each.
- Over 500 subreddits surpass 1 million subscribers.
- Reddit shifted to 28-day visitor averages, replacing subscriber counts.
Primary Reasons Behind Subreddit Bans
- Spam emerged as the most common reason for subreddit bans, accounting for 780,604 cases, which was the highest total across all categories.
- Unmoderated subreddits ranked as the second-largest cause, with 551,156 bans, reflecting a +114% year-over-year (YoY) increase.
- Ban evasion resulted in 22,080 bans, highlighting a sharp +241% YoY surge in enforcement actions.
- Other forms of content manipulation were responsible for 10,314 bans during the reporting period.
- Prohibited goods violations led to 6,274 bans, marking a significant +306% YoY increase.
- Minor sexualization was cited in 5,149 bans, representing a +169% YoY rise.
- Harassment accounted for 2,477 bans, showing a steep +324% YoY growth.
- Non-consensual intimate media triggered 2,109 bans, reflecting the largest increase at +473% YoY.
- Violent content resulted in 513 bans, recording a more moderate +35% YoY increase.
- Hateful content caused 749 bans, corresponding to a +60% YoY rise.
- Personally identifiable information (PII) violations led to 158 bans, up by +172% YoY.

Number of Subreddits
- Reddit hosts over 100,000 active subreddits as of 2025.
- Platform tracks roughly 138,000 active communities among millions total.
- Visualizations map 116,000 subreddits from 1.5B comments in early 2025.
- Over 500 subreddits exceed 1 million subscribers each.
- r/funny leads with 67 million members.
- r/AskReddit has 57 million subscribers.
- Active communities grew 35% since 2023.
- Generative AI subreddits total 16, with 20.8 million members.
- Users post over 3 million times daily across subreddits.
- r/AskReddit sees 20,000+ posts daily.
Posts and Comments
- Reddit sees over 1 million posts per day from active users worldwide.
- Monthly content generation exceeds 11 million new posts across subreddits.
- Cumulative posts and comments surpass 22 billion, reflecting deep, ongoing discussion activity.
- Reddit threads often average thousands of comments per popular post, especially in large communities.
- Average engagement per post (comments and votes) increases during peak discussion periods.
- Debate‑style subreddits (news, politics) generate higher comment volumes than hobby‑focused communities.
- Content creation remains a core driver of daily and weekly active user metrics.
- Posts featuring multimedia content (images, video) often see higher interaction rates than text‑only posts.
Yearly Reddit ARPU Expansion (Average Revenue Per User)
- In 2025, Reddit’s ARPU is projected to reach $2.04, marking the highest level ever recorded for the platform.
- The 2024 ARPU is estimated at $1.44, continuing Reddit’s strong and rapid upward growth trend.
- During 2023, Reddit users generated an average revenue of $1.02 per user, reflecting accelerating monetization.
- For 2022, ARPU stood at $0.72, demonstrating solid year-over-year growth across the platform.
- The ARPU in 2021 reached $0.51, nearly doubling compared to earlier years.
- In 2020, Reddit’s ARPU was $0.36, increasing notably from $0.27 in 2019.
- Back in 2018, ARPU was just $0.18, highlighting Reddit’s early-stage monetization phase.

Advertising & Monetization Metrics
- Reddit’s global ad revenue hit $1.8 billion in 2025, up 50% year-over-year.
- Q3 2025 ad revenue reached $549 million, a 74% increase year-over-year.
- Q2 2025 saw ad revenue soar to $465 million, growing 84% from the prior year.
- Active advertiser base rose 75% in Q3 2025, fueled by AI ad tools.
- U.S. ad spend on Reddit grew 46.3% from November 2024 to 2025.
- Reddit ads deliver 3x higher click-through rates than display ads.
- Average CPM for Reddit ads stands at $3.50, with CPC 50-70% lower than Facebook.
- Brand favorability lifts by 38% and awareness by 23% via Reddit campaigns.
- 89% of Reddit users say the platform influences their purchasing decisions.
- Q4 2025 revenue projected at $660 million midpoint, up 54% year-over-year.
Reasons for Using Reddit
- 72% of US Redditors use the platform primarily for information discovery.
- 43% turn to Reddit daily for news and real-time discussions.
- 72% engage for entertainment, humor, and multimedia content across subreddits.
- 46% seek peer-to-peer advice on product reviews and recommendations.
- 51% of Gen Z value Reddit’s user-driven community expertise and authenticity.
- Reddit hosts over 116,000 niche subreddits for hobbies absent on other networks.
- 46% participate in personal stories and lifestyle discussions.
- Users spend 25-30 minutes daily tracking trends and cultural insights.
- 56.3% use Reddit exclusively for professional and educational interests.
- 32% join fiche hobby communities and subject-specific learning.
Frequently Asked Questions (FAQs)
Reddit had 116 million daily active unique visitors worldwide in Q3 2025.
Reddit received 5.21 billion visits in December 2025 across all devices.
Reddit’s total revenue increased 68% year‑over‑year to $585 million in Q3 2025.
Reddit reported 443.8 million weekly active users in Q3 2025.
Conclusion
Reddit stands as a mature, globally significant social platform with over a billion active users, deep community engagement, and evolving monetization strategies. Its blend of niche interest forums, sustained time spent, and powerful advertising metrics drives both cultural impact and business value. In the year ahead, continued growth in revenue, AI‑linked visibility, and global expansion signal Reddit’s ongoing relevance in the digital information ecosystem.
Whether you’re exploring user behavior, ad performance, or community dynamics, Reddit’s data continues to offer rich insights for marketers, researchers, and everyday users alike.
