Roblox Game Creation and Monetization Statistics 2026: Shocking Growth and Earnings

Roblox is far more than a game; it’s a thriving user-generated gaming universe where millions build, share, and profit from interactive experiences. The platform’s growth in users and creator earnings highlights its dual role as both a social hub and a vibrant digital economy. For example, educators use Roblox Studio to teach coding and game design, while entrepreneurial creators generate real income through monetization systems. This article breaks down the latest statistics on Roblox game creation and monetization, giving you a clear view of its scale and impact. Dive into uncovering the data shaping this dynamic platform.

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111.8 million daily active users were on Roblox in 2025, showing global engagement at a massive scale.
Roblox creators earned over $1 billion by March 2025, up more than 31% year-over-year.
The Roblox developer ecosystem includes 3.5 million creators building experiences.
Players spent 39.6 billion hours engaged with Roblox content by Q3 2025.
Roblox had 380 million monthly active users in early 2025.
23.4 million monthly unique paying users were purchasing within the platform.
Revenue for Roblox reached $3.6 billion in 2024 and continued strongly into 2025.

Recent Developments

Roblox’s creator payout topped $1 billion in 2025, surpassing the 2024 total of $923 million.
Engagement continued to rise, and users logged 39.6 billion hours by Q3 2025.
The platform expanded with Roblox Moments, a short-form video app in beta to boost engagement and discovery.
Developer earnings conversions, Robux to real money, saw an 8.5% hike, supporting creator income.
Despite growth, Roblox reported a net loss in 2025, showing investment ahead of profitability.
New safety measures rolled out to protect younger users and strengthen platform moderation.
Multiple top experiences now exceed millions of active playing hours, driving overall engagement.

Roblox Platform Usage & Growth

111.8 million users engaged with Roblox daily in 2025.
Monthly active users reached approximately 380 million globally in 2025.
Roblox generated more than 39 billion engagement hours by late 2025.
User growth saw 40%+ year-over-year increases in active participation metrics.
North America, Europe, and APAC remain leading regions for daily activity.
Mobile devices account for the majority of Roblox play sessions.
New downloads exceeded 72 million in Q2 2025, pushing global reach further.
Roblox now hosts tens of millions of unique experiences, spanning genres and play styles.

Roblox User Distribution by Worldwide Regions

Approximately 35.7% of Roblox users are located in the APAC region, establishing it as the largest regional user base on the platform.
Nearly 24.3% of users belong to the Rest of the World category, highlighting robust global reach and penetration.
Around 20.9% of the Roblox user base comes from Europe, indicating consistent and steady adoption across the region.
About 19.0% of users are based in the US & Canada, demonstrating a notable yet comparatively smaller share than APAC.

Daily & Monthly Active Users

Average daily active users hit 111.8 million in mid-2025, up 41% year-over-year.
Earlier in 2025, DAUs averaged 97.8 million, up 26% from the prior year.
Monthly active users neared 380 million, a significant global footprint.
Monthly unique payers reached 23.4 million, supporting monetization growth.
Engagement hours grew over 58% year-over-year, signaling deeper user participation.
Ratio of daily to monthly users suggests consistent platform stickiness and repeat sessions.
Peak user counts approached 150 million+ on busy days.
Both DAUs and MAUs have climbed steadily since 2023, reflecting sustained platform traction.

Creator Community Growth

The global creator economy reached $250 billion in 2024, projected to double to $500 billion by 2027 at 26% annual growth.
Over 200 million creators worldwide in 2024, with 67 million estimated by Goldman Sachs, growing to 107 million by 2030.
YouTube paid over $70 billion to creators in the past three years through 2025.
Creator ad spend hit $37 billion in 2025, growing 4x faster than the total media industry.
Patreon lifetime payouts exceeded $10 billion to creators as of August 2025.
Mid-tier creators averaged $185,000 in 2025 earnings, up 28% year-over-year.
Only 4% of creators earn over $100,000 annually, far exceeding the median of $400 monthly for side hustlers.
India’s creator economy is valued at $2.5 billion in 2025, set to surpass $5 billion by 2027.

Overview of Experience Platform Expenditure Allocation

67% of every inexperienced dollar spent is directed toward platform operations as well as direct payments to developers, reflecting the core cost structure of the ecosystem.
A portion of the 67% is specifically designated for Developer Share (DevEx), which compensates creators for the value and content they contribute to the platform.
Additional segments of the 67% are used to fund Creator Rewards, App Stores & Payment Fees, and Platform Hosting & Support, ensuring smooth distribution, monetization, and technical stability.
The remaining 33% is divided between Platform Investment and the Roblox Share, which together support infrastructure development, research and development (R&D), and ongoing company operations.

Breakdown Of Experience Platform Spending — Reference: Roblox Creator Hub

Game Creation Statistics

Roblox hosts millions of user-generated experiences, all built with Roblox Studio tools.
In 2025, hundreds of thousands of new games were released on the platform.
The first half of 2025 saw creators paid $597.94 million in developer earnings alone.
Of the total creator earnings from March 2024 to March 2025, payouts exceeded $1 billion.
Over 100 developers earned more than $1 million in the trailing 12 months.
Median annual payout to Roblox creators is roughly $1,440, showing wide earning variance.
The top 10 creators each averaged around $33.9 million in earnings over the past year.
Among the top 100 developers, average annual earnings reached approximately $6 million.
Games like Grow a Garden peaked at over 21.3 million concurrent players in 2025.
Steal a Brainrot surpassed 25.4 million concurrent players, highlighting viral demand.

User Engagement Metrics

Roblox reached 111.8 million daily active users in Q2 2025.
Users averaged 2 hours 38 minutes of daily engagement time in Q1 2025.
Platform recorded 27.4 billion engagement hours in Q2 2025.
88.7 billion hours engaged across the first three quarters of 2025.
Peak concurrent users hit 45 million in August 2025.
47.3 million concurrent users marked the highest ever in 2025.
Mobile drove 78% of total user sessions in recent metrics.
63% of users log in daily, exceeding TikTok for ages 9-14.
DAU/MAU ratio stood at 20.92% in 2024, showing high stickiness.

Users Demographic

56% of users are under 16, underscoring strong youthful engagement across the platform.
Over 40 million children aged 12 and under play daily, while users 13 and over represent 64% of DAUs and 66% of total hours played.
In the U.S., average daily usage reaches 2.9 hours, marking the highest level globally.
Globally, Roblox has about 380 million monthly active users (MAU) and roughly 90 million daily active users in 2024, rising to 111.8 million DAUs by Q2 2025.
Gender distribution remains nearly even, with 51% male, 44% female, and 5% nonbinary/other users.
Age segmentation shows 60% of users are over 13, while 39% are under 13.
The 17–24 age group now accounts for 21% of the player base, indicating growing engagement among adults.

Game Visits and Popularity

Roblox games have accumulated multi-billion visit counts, with top titles like Brookhaven RP exceeding 73.2 billion visits.
Grow a Garden amassed over 34 billion visits in 2025, setting a rapid growth record.
Steal a Brainrot reached 7 billion visits by July 2025, with a peak of 5 million concurrent users.
Adopt Me! Surpassed 40.8 billion visits as of November 2025, maintaining massive audiences.
Brookhaven RP leads with 73.2 billion total visits, followed by Blox Fruits at 45.6 billion.
Grow a Garden hit a record 21.3 million concurrent users, outpacing Fortnite peaks.
Roblox boasts 111.8 million daily active users in Q2 2025, fueling high-traffic game engagement.
Popular games drive 79.5% of platform visits, with 251.9 million monthly active users.

Monetization Methods

Developers earned $923 million through Roblox monetization in 2024.
Top 1,000 developers averaged $980,000 annually from June 2024–July 2025.
Creator Rewards pays 5 Robux per qualifying 10-minute active spender session.
DevEx rate stands at $0.0035–$0.0038 per Robux, with a minimum 30,000 Robux exchange.
Game passes yield developers 70% revenue after Roblox’s 30% platform fee.
Microtransactions drove $276.61 million in Q2 2024 in-app purchase revenue.
Subscriptions give developers 100% earnings from the second month onward.
Q1 2025 payouts hit $281.6 million, with over 100 developers exceeding $1 million.
Top 10 creators average $38.5 million yearly from diversified monetization streams.

Revenue Share Models

Roblox pays developers an average of 29 cents per dollar spent on the platform.
Developers receive 30% of in-game purchases, like game passes and virtual items.
DevEx rate increased to $0.0038 per Earned Robux from $0.0035 in September 2025.
Creators earn up to 70% revenue share for Marketplace items priced at 6x the price floor.
$740 million paid to developers in the past 12 months, up from $680 million in 2024.
Top 1000 developers average $980,000 annually, 2.9x more than in 2020.
DevEx processed $122 million in Q1 2025 alone for eligible creators.
Roblox’s advertising platform earned $56 million from developers in early access.
73% of developers earn more after revenue share changes, with 171% more earning at least 5 Robux.

Virtual Economy Stats

Roblox generated $1.48 billion in bookings from Robux purchases in Q2 2025.
Creators earned over $1 billion through DevEx from March 2024 to March 2025.
24,500 creators participate in DevEx, with median earnings of $1,575 yearly.
The platform hosted 111.8 million daily active users, fueling the virtual economy in Q2 2025.
23.4 million monthly unique paying users spent on avatar items and game access in Q2 2025.
27.4 billion engagement hours drove recurrent virtual item purchases in Q2 2025.
Developers received $597.94 million in payouts in the first half of 2025 alone.
$445 million GDP impact from the Roblox economy in the U.S. for 2024.
Top 1,000 developers averaged $820,000 in earnings in 2024.

Roblox Developer Earnings Growth Overview (2018–2025)

Roblox developer earnings have shown strong long-term growth, increasing from $71.89 million in 2018 to a peak of $922.82 million in 2024, reflecting the platform’s expanding creator economy.
Earnings more than quadrupled between 2019 and 2021, rising from $111.98 million to $538.32 million, driven by rapid user growth and higher in-experience spending.
The largest single-year jump occurred between 2020 and 2021, when developer payouts increased by over $200 million, coinciding with a surge in global gaming engagement.
Growth continued steadily in 2022 and 2023, with earnings reaching $623.86 million and $740.70 million, respectively, highlighting sustained monetization opportunities for developers.
2024 marked a record-breaking year, as developers and creators earned $922.82 million, the highest annual payout shown in the data.
In 2025, earnings are reported at $597.94 million, indicating a decline compared to 2024; however, this figure does not represent a full year.
Developers and creators on Roblox made $597.94 million in the first 6 months of 2025 alone, suggesting that full-year earnings could remain highly competitive if current momentum continues.

Developer Earnings On Roblox — Reference: Backlinko

Bookings and Purchases

Bookings reached record levels in 2025, reflecting strong spending.
Q1 2025 bookings totaled $1.2067 billion, up 31% year-over-year.
Q3 2025 bookings reached approximately $1.92 billion.
Bookings growth outpaced revenue growth.
Full-year bookings were projected above $5.1 billion.
Robux and in-game items remain the primary revenue drivers.
Mobile transactions accounted for over 50% of revenue.
Bookings growth supports continued ecosystem investment.

Developer Exchange Program

DevEx payouts reached $1 billion globally from March 2024 to March 2025, up 31% year-over-year.
In Q2 2025, Roblox disbursed $316.4 million in DevEx fees, marking a 52% YoY surge.
17,000+ creators cashed out Robux via DevEx in the past year.
Top 100 developers averaged $7 million annually over the last 12 months.
The top 1,000 creators earned an average of $980,000 per year.
24,500 creators actively participate in the DevEx program.
The exchange rate rose to $0.0038 per Robux, boosting payouts by 8.5% from September 2025.
Roblox generated a $445 million U.S. GDP impact in 2024 via the creator economy.

Creator Rewards Program

72% of experiences earn more under enhanced Creator Rewards than legacy systems.
Creators receive 5 Robux per qualifying Active Spender engaging 10+ minutes daily.
Audience Expansion Rewards provide a 35% revenue share on the first $100 qualifying purchases.
Nearly 150% more experiences earned 5+ Robux post-rewards launch (July-Oct data).
Daily Engagement Rewards target the first three experiences per Active Spender daily.
Rewards require experiences to average 100+ DAU for 60 days post-attribution.
New programs discontinued before Engagement-Based Payouts for better transparency.
Active Spenders are defined as $9.99+ spent in the past 60 days, excluding new users.
Analytics track rewarded spenders as a percentage of DAU for optimization.

Platform Revenue Growth

Roblox recorded $3.6 billion in revenue in 2024.
Q1 2025 revenue reached $1.035 billion, up about 29% year-over-year.
Q2 2025 revenue growth remained strong.
Full-year 2025 revenue projections ranged between $4.39 billion and $4.49 billion.
Bookings forecasts suggest steady long-term growth.
Mobile purchases account for over half of revenue.
Investment in creator tools drives monetization.
Revenue trends mirror broader user-generated content economies.

Frequently Asked Questions (FAQs)

How many daily active users did Roblox report in Q3 2025?

Roblox reached 111.8 million daily active users in Q3 2025, reflecting a significant engagement milestone.

What was the total payout to Roblox creators from March 2024 to March 2025?

Roblox creators collectively earned over $1 billion through monetization and DevEx payouts during those 12 months.

How much did Roblox’s bookings grow year-over-year in Q3 2025?

Bookings on Roblox surged by 70% year-over-year to reach about $1.92 billion in Q3 2025.

What average earnings do the top 10 Roblox developers make per year?

The top 10 developers on Roblox earn around $38.5 million annually on average.

Conclusion

Roblox’s ecosystem illustrates the power of an open, creator-driven virtual world. Its virtual economy thrives on Robux and digital item trading, while bookings and purchases show sustained user spending. The Developer Exchange Program surpassed a $1 billion payout milestone, confirming real income potential for creators, while the Creator Rewards Program refines how developers benefit from engagement and discovery.

Continued platform revenue growth underscores the strength of Roblox’s monetization model. Together, these statistics show Roblox evolving into a fully realized creator economy, shaping digital entertainment, entrepreneurship, and social gaming.