Roblox Statistics 2026: Growth, Money, and More

Roblox has grown from a niche game creation platform into one of the world’s largest interactive entertainment ecosystems. With millions of daily players, billions of engaged hours, and a massive creator economy, it’s reshaping how gamers, developers, and brands interact online. Real-world uses span from virtual concerts that draw global audiences to educational simulations used in classrooms, showing the platform’s reach beyond gaming. This article dives into the latest data on user growth, demographics, engagement, and platform performance, revealing why Roblox remains a key player in digital experiences.

Editor’s Choice

151.5 million average daily active users as of Q3 2025.
39.6 billion hours engaged in Q3 2025.
$1.92 billion in bookings during Q3 2025, up 70% YoY.
380 million estimated monthly active users reported in 2025.
3.5 million developers are creating on the platform.
Developers earned over $1 billion from March 2024 to March 2025.
56% of users were under age 16 in the 2025 data.

Recent Developments

Roblox PlayStation launch achieved over 10 million downloads in the first week.
AI-assisted tools in Roblox Studio cut development time by up to 35% for creators.
New moderation systems reduced harmful interactions by 42% in social hangouts.
UGC voice customization generated over 2 million new items monthly via AI avatars.
Educational licenses engaged over 1.2 million students across 22 countries.
Creator Marketplace music and animation assets drove UGC sales over $330 million.
Multiplayer APIs supported peak concurrent users, hitting 30.6 million in June 2025.
Global brand partnerships contributed to Q2 2025 bookings surging to $1.4 billion.
Platform safety enhancements decreased community violations by 12% overall.

User Base Overview

Roblox reported 151.5M daily active users as of Q3 2025.
Engagement hit 39.6 billion hours across the platform in Q3 2025.
Earlier in 2025, average DAUs were 111.8M, up 41% YoY.
380M monthly active users are estimated in 2025.
User base includes players of all ages, with a notable shift toward older demographics.
Nearly half of Roblox’s monthly active players come from the U.S., Canada, or Europe.
Roblox’s reach spans over 180 countries with localized versions.
The platform hosts millions of distinct user experiences.

Roblox User Growth

DAUs rose from 85.3M in Q4 2024 to 151.5M by Q3 2025.
Roblox achieved a 70% YoY DAU increase, reaching 151.5M in Q3 2025.
Q1 2025 recorded 97.8M DAUs, marking a 26% rise from the prior year.
Q2 2025 DAUs hit 111.8M, up 40.63% from Q2 2023.
380M monthly active users in 2025 reflect strong retention with 20.92% DAU/MAU ratio.
60% of users are aged 13+, driving steeper DAU growth in this cohort.
Asia-Pacific DAUs surged to 35.6M in Q2 2025, adding 15.4M since Q2 2024.
International markets like Indonesia saw 804% bookings growth in Q3 2025.
Rest of World bookings jumped 129% YoY while Asia-Pacific grew 110% in Q3 2025.

Age Distribution of Roblox Players vs General Gamers

Roblox’s youngest audience dominates, with 29% of players aged 10–15, more than double the 14% share among general gamers.
Teen engagement remains strong on Roblox, as 16% of its players fall in the 16–20 age group, compared to 12% of the overall gaming population.
The 21–25 age bracket shows equal participation, with both Roblox players and general gamers at 12%, indicating balanced adoption among young adults.
Roblox participation gradually declines with age, with 10% of players aged 26–30, slightly below the 12% seen among general gamers.
Among players aged 31–35, Roblox accounts for 9%, trailing the 12% share of the broader gaming audience.
Mid-age gamers are less represented on Roblox, with 8% in the 38–40 group versus 10% among general gamers.
Roblox’s share further drops in the 41–45 segment, reaching 7%, compared to 9% for the overall gaming market.
Older adult gamers show limited engagement on Roblox, as only 5% of players are aged 46–50, below the 7% general gamer average.
The 51–65 age group highlights the biggest gap, with just 4% of Roblox players versus 12% of general gamers, underscoring Roblox’s strong youth-centric appeal.

Daily Active Users

Roblox reached 151.5 million DAUs in Q3 2025, up 70% YoY.
Average DAUs hit 111.8 million in Q2 2025 (mid-2025), surging 41% YoY.
In Q1 2025, Roblox averaged 97.8 million DAUs, growing 26% YoY.
APAC DAUs skyrocketed 76% YoY to support global expansion in Q2 2025.
Europe contributed strong DAU growth with bookings up 90% YoY in Q3 2025.
US & Canada DAUs rose 22% YoY to 19.7 million in Q1 2025.
Daily users drove 39.6 billion hours engaged in Q3 2025, up 91% YoY.
Over-13 users comprised 64% of DAUs with 66% of hours in Q2 2025.
23.4 million monthly unique payers emerged from DAUs in Q2 2025, up 42%.

Monthly Active Users

Roblox reached an estimated 380 million monthly active users in 2025.
DAU/MAU ratio stood at 20.92% in 2024, indicating strong player stickiness.
The United States and Canada account for 19% of Roblox’s total users.
Asia-Pacific leads with 35.7% share of monthly active users.
Mobile devices drive 80% of user sessions among monthly actives.
41.32% of DAUs originate from the US, Canada, and Europe combined.
111.8 million DAUs in Q2 2025 fueled robust monthly retention.
23.4 million monthly unique paying users highlight sustained engagement.

User Demographics by Gender

Males represent 51% of Roblox’s user base.
Females account for 44% of the player base.
5% of users identify as unknown or nonbinary.
Roblox shows a balanced gender split compared to other gaming platforms.
52% male and 39% female distribution among daily active users.
Female creators using Roblox Studio grew 353% year-over-year in 2021.
Gender balance has improved, attracting broader demographics over the years.
Inclusive design drives high female participation at 44%.
Equal engagement across genders boosts community diversity.

Roblox User Distribution by Region

APAC dominates Roblox usage, accounting for 35.7% of the total user base, which firmly positions it as the platform’s largest regional market.
The Rest of the World follows closely with 24.3%, highlighting Roblox’s expanding global presence beyond its traditional core markets.
Europe contributes 20.9% of overall users, comfortably holding the third position in the regional user distribution.
The US & Canada make up 19% of the user base, indicating a decline in regional share when compared with the rapid growth of emerging international regions.

Roblox Users By Region — Reference: Takeaway Reality

Platform Usage Breakdown

As of Q3 2025, 80% of Roblox user sessions occur on mobile devices.
17% of usage comes from desktop platforms like Windows and Mac.
Console gaming accounts for 3% of total Roblox playtime.
74% of all Roblox sessions happen on mobile in 2025.
Desktop users make up 21% of the total playtime share.
Console usage steady at 8%, with Xbox leading.
VR sessions increased 57% year-over-year on Meta Quest.
iOS accounts for 43% of mobile playtime, Android 31%.
Tablet usage declined to under 5% of sessions.
More than 90% of users access Roblox via mobile or tablet monthly.

Top Roblox Games by Global Play Count

Brookhaven RP dominates as the most-played Roblox game worldwide, recording an impressive 58.59 billion all-time visits from players across the globe.
Blox Fruits secures the second position, attracting a massive 45.62 billion visits from its global player base.
Adopt Me!, previously the top-ranked title, now holds third place with a total of 38.32 billion visits.
Tower of Hell, a widely popular obstacle course game, has accumulated an enormous 24.34 billion visits to date.
Murder Mystery 2 continues to be a fan favorite in the murder-mystery genre, amassing 19.06 billion visits overall.
MeepCity, known for its social hangout-style gameplay, has generated 16.14 billion visits from users worldwide.
Piggy, inspired by survival horror elements, maintains strong popularity with 13.25 billion visits.
The Strongest Battlegrounds breaks into the top 10 rankings with 10.29 billion visits, highlighting its rapid growth.
Royale High, recognized for its fantasy school setting, closely follows with 10.07 billion visits.
BedWars, the fast-paced PvP building game, completes the list with 9.99 billion total visits.

Total Experiences Count

Over 55 million unique experiences have been published.
Around 30 million experiences remain publicly accessible.
Over 2 million new experiences launched in 2025 alone.
100,000+ developers launched at least one experience in 2025.
Simulators, obbies, and roleplay dominate new uploads.
70% of DAUs try at least one new experience weekly.
An estimated 5,000+ experiences are uploaded daily.
The top 1% of experiences drive most engagement and revenue.

Revenue Overview

Roblox recorded $1.91 billion in bookings in Q3 2025.
Revenue reached $877 million in Q3, up 38% YoY.
Annual revenue for 2025 is projected to exceed $3.5 billion.
Robux purchases remain the primary revenue source.
Over 50% of revenue comes from mobile users.
In-game advertising expanded significantly in 2025.
Roblox Premium subscriptions grew 15% YoY.
Average paying users spend $19 to $24 per month.
Revenue per DAU rose to $5.78 in Q3 2025.

Roblox Hours Engaged Growth Trends

Roblox users spent 16.0 billion hours in 3Q23, recording a solid 20% year-over-year growth, indicating strong baseline engagement.
In 4Q23, total hours engaged dipped slightly to 15.5 billion, while YoY growth increased to 21%, showing improving engagement momentum.
Engagement rose to 16.7 billion hours in 1Q24, though growth slowed to 15%, marking the lowest YoY expansion in the period.
During 2Q24, hours engaged climbed to 17.4 billion, supported by a stronger 24% YoY growth rate.
3Q24 delivered 20.7 billion hours, backed by a robust 29% year-over-year increase, signaling accelerating platform usage.
In 4Q24, engagement eased to 18.7 billion hours, while YoY growth moderated to 21%, reflecting seasonal normalization.
1Q25 saw hours engaged reach 21.7 billion, alongside a healthy 30% year-over-year growth, pointing to renewed user activity.
A major surge occurred in 2Q25, with engagement jumping to 27.4 billion hours and an exceptional 58% YoY growth.
3Q25 marked a record high of 39.6 billion hours engaged, driven by a dramatic 91% year-over-year growth, highlighting explosive expansion in user engagement.

Roblox Hours Engaged Growth By Quarter 2023 2025 — Reference: DemandSage

Bookings Statistics

Bookings hit $1.91 billion in Q3 2025, up 70% YoY.
Total 2025 bookings are projected to exceed $6.5 billion.
Bookings per DAU increased to $5.78.
Mobile contributed nearly 54% of bookings.
Roblox Premium represented about 22% of bookings.
North America and Western Europe lead in bookings per user.
APAC bookings grew over 80% YoY.
Brand activations became a growing contributor.
Holiday seasons remain peak booking periods.

Developer Numbers

Roblox supported over 3.5 million active developers in 2025.
Over 1 million developers earned Robux this year.
Nearly 600,000 developers published multiple experiences.
Roblox Studio usage grew 27% YoY.
The top 10% of developers produce over 80% of monetized content.
Coding education programs expanded globally.
Developer conferences reached record participation.
More solo developers achieved six-figure incomes.

Developer Earnings

Total developer payouts surpassed $1 billion from March 2024 to March 2025.
Top creators earned millions annually.
Over 6,000 developers earned at least $10,000 in 2025.
Developers receive about 28 cents per Robux spent.
Average earnings per monetized experience rose 18% YoY.
Roblox Premium payouts exceeded $120 million.
Branded partnerships delivered 40% higher payouts.
New incentives rewarded high-engagement creators.

Regional Breakdown of Roblox Mobile App Player Spending

The United States leads Roblox mobile app player spending, accounting for a dominant 56% of total global spending.
The United Kingdom and South Korea are tied as the second-largest contributors, with 5% of player spending each.
Australia and Canada come next, each contributing 3% of overall Roblox mobile app player spending, indicating moderate yet meaningful demand.
Japan and Mexico each represent 2% of total spending, highlighting smaller but present regional contributions.
The “Others” segment, which includes all remaining regions, accounts for a substantial 24%, emphasizing Roblox’s broad global reach.

Paying Users Count

Roblox averaged 15.8 million daily paying users in Q3 2025.
This rose from 13.4 million in Q3 2024.
Monthly paying users surpassed 60 million.
Roblox Premium subscriptions exceeded 16 million users.
Average spend per paying user ranged from $19 to $24 monthly.
42% of paying users fall between the ages of 13 and 24.
North America remains the largest paying market.
Free-to-play conversion improved to 7.1%.

Market Valuation

Roblox’s market cap reached approximately $28.6 billion in late 2025.
Stock performance rebounded after record growth.
Bookings and engagement drive valuation strength.
Roblox holds a competitive price-to-sales ratio.
Investors favor its creator-driven economy.
Metaverse positioning continues to influence valuation.
Brand partnerships broaden long-term revenue outlook.
Roblox ranks among the top five global gaming companies.

Frequently Asked Questions (FAQs)

How many daily active users does Roblox have in 2025?

Roblox reported 151.5 million daily active users as of Q3 2025.

What is Roblox’s total revenue in 2025?

Roblox is projected to earn over $3.5 billion in annual revenue by the end of 2025.

How much did developers earn on Roblox in the past year?

Roblox developers earned over $1 billion between March 2024 and March 2025.

What is the average revenue per daily active user (RPD)?

Roblox’s RPD rose to $5.78 in Q3 2025, up from $4.63 in Q3 2024.

Conclusion

Roblox’s statistics show a platform evolving into a full-scale digital economy. With over 150 million daily users, billions in bookings, and millions of developers, its influence now extends well beyond gaming. From education and entertainment to brand engagement and creator entrepreneurship, Roblox continues to redefine how virtual worlds operate at scale.