Threads Statistics 2025: Shifts That Matter Now

Since its launch in July 2023, Threads (operated by Meta Platforms) has rapidly evolved from a curious newcomer to a major player in social media. Within days, it registered tens of millions of users; today, it boasts hundreds of millions of regular users worldwide. This growth reflects both a shift in user preferences for short-form conversation and the strategic value of a large, globally distributed audience. Across marketing, community outreach, and content distribution, Threads is shaping how brands and creators connect with audiences, and you’ll see why as you explore the stats below.

Editor’s Choice

• 400 million Threads’ monthly active users (MAU) as of mid-2025.
• 115.1 million Threads’ daily active users (DAU) on mobile (iOS + Android) in June 2025.
• 1 million users were reached within just one hour of launch.
• 100 million signups were reached in just five days after launch.
• Launch date: July 5, 2023, the official public release of Threads.
• Available in 100+ countries, Threads supports a broad global footprint.
• Published languages: 31, making the platform accessible to a wide range of users worldwide.

Recent Developments

• Threads reached 400 million monthly active users (MAU) in Q3 2025, up from 350 million MAU in Q2 2025.
• The platform gained 50 million MAU in a single quarter in 2025, indicating accelerated growth.
• Threads’ daily active users (DAU) hit 115.1 million in June 2025, showing a 127.8% year-over-year increase.
• Threads expanded its availability to over 100 countries with support for more than 30 languages in 2025.
• Meta rolled out new features like mobile availability, language support, and wider global rollout during 2024–2025.
• Early user engagement dropped by up to 70% post-launch but showed recovery by late 2025.
• Threads’ user growth data exhibits a rebound supporting sustained retention and renewed growth.
• Meta enhanced the Threads API to include location data, polls, and topic tags in 2025.
• Threads surpassed 33.9 million monthly users in the US alone in 2025, up from 23.7 million in 2023.
• Threads is projected to surpass the competitor X in annual revenue by the end of 2025.

Threads User Growth Overview

• Threads hit 1 million users in one hour after launch, a rare pace for a social platform.
• Within 5 days, the platform crossed 100 million signups, making it one of the fastest-growing apps globally.
• By late 2024, Threads had reached 275 million MAU, reflecting a rapid climb in under two years.
• In early 2025, MAU reached 320 million, showing continued upward momentum.
• By mid-2025, MAU rose to 400 million, a roughly 25% increase compared to the start of the year.
• Growth appears sustained globally. Threads now serves users across 100+ countries, indicating wide international adoption.
• This growth underlines Threads’ shift from a novelty to a mainstream social network, especially for those seeking alternatives to traditional platforms.

Threads Monthly Active Users (MAU) Statistics

• Threads reached 400 million monthly active users (MAU) in August 2025.
• This represents a 45% increase from 275 million MAUs in November 2024.
• Between Q1 2025 (320 million) and mid-2025, Threads added about 80 million new active users.
• Threads gained 200 million monthly active users between Q3 2024 and Q3 2025.
• The platform reported 115.1 million daily active users as of June 2025.
• Threads grew from 100 million MAUs in Q3 2023 to 400 million by Q3 2025.
• The user base spans 100+ countries, showcasing strong global reach and diversity.
• In 2025, Threads’ MAU growth rate was about 33.3 million new users per month in some quarters.
• Threads’ daily active users grew by 127.8% year-over-year as of June 2025.
• Threads has a 127% higher daily active user count compared to the previous year as of mid-2025.

Threads Daily Active Users (DAU) Statistics

• Threads reached 115.1 million daily active users (DAU) on mobile in June 2025.
• DAU grew approximately 128% year-over-year, signaling strong user retention.
• Threads’ DAU ranks it among the top social platforms for daily engagement.
• The initial launch in 2023 saw daily users drop sharply after the peak.
• Recovery past 100 million DAU indicates improved user retention strategies.
• The DAU/MAU ratio shows a high percentage of monthly users who engage daily.
• Over 100 million daily users create substantial reach for advertisers.
• Retention improvements are likely driven by new features and personalized content.
• Threads sustains a sticky user base with frequent daily return visits.
• The growing DAU trend supports expanding opportunities for creators on the platform.

Threads User Demographics and Audience Breakdown

• 57.85% of Threads users are male, while 42.15% are female.
• The largest age group on Threads is 25–34 years old (28.75%).
• Users aged 18–24 represent approximately 20.36% of the user base.
• About 19.15% of users fall within the 35–44 years age group.
• Users aged 45 and older constitute a smaller proportion, around 25.68% of the audience.
• Threads’ user base is predominantly in the 18–44 years range, encompassing roughly 68%.
• Among males, about 28% are in the 23 to 25 years age range.
• Threads is used globally, with presence in 100 countries and support for over 30 languages.
• Daily active users on Threads increased by 127% over the past year.
• As of 2025, Threads has reached 400 million monthly active users worldwide.

Threads Downloads and Install Statistics

• Threads reached 1 million users within the first hour of launch.
• The app surpassed 100 million signups in just 5 days.
• Threads hit over 2 million sign-ups within 2 hours of launch.
• By mid-2025, Threads had approximately 400 million monthly active users.
• Threads reported around 115.1 million daily active users globally as of June 2025.
• The app has been downloaded over 265 million times worldwide.
• Threads supports 31 languages and is available on iOS, Android, and web platforms.
• India leads with over 54.2 million Threads app downloads.
• In March 2025, Threads had about 18 million monthly downloads, showing sustained growth.
• Threads maintained 100 million active users weekly shortly after launch, with downloads exceeding 150 million by the second week.

Global Threads App Downloads by Country

• India commands 32% of all Threads downloads, establishing it as the platform’s largest market while maintaining strong growth momentum.
• Brazil contributes 22%, signaling robust adoption across the Latin American region.
• The United States provides 16%, underscoring the app’s significant traction throughout North America.
• Mexico holds 8% of total downloads, indicating a steadily expanding user base in the country.
• Japan accounts for 5%, positioning it as a smaller yet noteworthy market within Asia.

Threads Engagement and Interaction Rates

• Threads has over 115 million daily active users (DAU) globally as of mid-2025.
• The DAU to monthly active users (MAU) ratio is approximately 29%, showing strong daily retention.
• Threads reached 400 million monthly active users by late 2025.
• Median engagement rate on Threads posts is about 6.25%, which is 73.6% higher than X (formerly Twitter).
• Average engagement per Threads post is 58 interactions, with median engagements rising to 5 per post.
• Users spend on average around 3 minutes daily on Threads, favoring short, frequent interactions.
• Around 59% of marketers plan to increase influencer partnerships on Threads in 2025 due to its high engagement.
• Threads’ daily active users have grown by over 127% year-over-year from the previous year.
• Over 92% of influencer content on Threads achieves greater reach than brand-only accounts.
• The core age group for Threads users is 25-34 years old, making up 29.7% of its audience.

Average Time Spent on Threads

• Average session length on Threads is about 1 minute 41 seconds per session.
• Users spend around 34 minutes per month on the Threads app on average.
• Threads users open the app about 20 times per month on average.
• Around 23.9% of active Threads users open the app daily.
• Average daily time spent on Threads dropped from 14 minutes at launch to about 3 minutes currently in some regions.
• The median engagement per post median rate is estimated at 6.25%, significantly higher than some competitors.
• Despite short sessions, Threads users check the app frequently, indicating a pattern of brief but regular interactions.
• The short average session length reflects Threads’ design for quick discovery and conversational content.
• Frequent visits but short duration suggest brands benefit from concise, punchy posts for best engagement.
• Average monthly usage has increased by about 50% between May and August 2024, showing user retention growth.

Threads Content Format and Posting Behavior Stats

• Threads reached 320 million monthly active users by early 2025, with about 100 million daily active users.
• Threads posts have a median engagement rate of 6.25%, which is 73.6% higher than X posts.
• Text-only posts on Threads maintain a strong engagement rate of around 4.2%.
• The average number of engagements per post on Threads is 58, focusing on steady quality interaction rather than viral spikes.
• About 10–20 replies per post indicate good pickup and conversation flow on Threads.
• Creators see 10–15% of their total engagement coming from non-followers, highlighting discovery potential.
• Rapid, frequent posting on Threads often yields better reach due to the platform’s design for brief, quick interactions.
• The Threads audience shows regional content preference, with many users producing and consuming content locally.
• Image posts on Threads see about 5.17% engagement, while video posts are slightly lower at 5.14%.
• Posting during peak times, such as 7 a.m. on Wednesdays, generates the highest median engagement on Threads.

Most Followed Profiles on Threads

• Neymar Jr stands at the top with 14.5 million followers, establishing him as the platform’s most followed profile on Threads.
• Selena Gomez commands 13.6 million followers, securing her position among Threads’ leading celebrities.
• Kylie Jenner draws 11.9 million followers, underscoring her powerful digital influence.
• Kim Kardashian comes in close with 10.5 million followers, maintaining her strong presence across social media.
• Jennifer Lopez amasses 8.6 million followers, emphasizing her lasting global appeal.
• Shakira boasts 7.8 million followers, supported by her extensive worldwide fanbase.
• MrBeast garners 7.7 million followers, marking him as the list’s top digital creator.
• Will Smith holds 7.3 million followers, reinforcing his international entertainment influence.
• Khloe Kardashian reaches 7 million followers, extending the Kardashian family’s strong traction on the platform.
• Miley Cyrus attains 6.8 million followers, reflecting her highly engaged audience.
• Chris Hemsworth secures 6.6 million followers, fueled by his notable Hollywood fame.
• Katy Perry completes the lineup with 5.8 million followers, solidifying her impact on Threads.

Threads Adoption Among Brands and Creators

• 57% of marketers actively post on Threads, with 23% planning to join the platform this year.
• Threads has over 150 million daily active users as of October 2025.
• Brands on Threads see a median engagement rate of 6.25%, which is 73.6% higher than X’s engagement rate.
• Threads reached 400 million monthly active users by late 2025.
• Android users spend about 34 minutes per month on the Threads app
• Influencer marketing on Threads is thriving, with 59% of marketers planning partnerships with creators.
• Threads saw 100 million sign-ups within its first five days after launch.
• Brands produce mostly short, conversational posts, leading to better organic reach and real-time engagement.
• Threads has a 23.9% daily open rate, showing strong recurring user interest.
• Integration with Instagram helps brands rapidly migrate audiences and gain instant visibility on Threads.

Threads Revenue and Monetization Stats

• Threads is projected to generate $11.3 billion in revenue by 2026.
• In 2025, Threads’ revenue is estimated at $8 billion, up from $0.8 billion in 2023.
• Threads had over 150 million daily active users (DAU) as of Q3 2025.
• Meta’s Threads could deliver around 50 billion ad impressions monthly, with high engagement.
• Threads’ user base grew from 100 million in Q3 2023 to 275 million by Q4 2024.
• Advertisers benefit from Threads’ strong demographic targeting combined with growing DAU.
• Meta started global ad rollout on Threads in late 2024, expanding monetization efforts.
• Threads is expected to contribute a significant portion of Meta’s total ad revenue growth in 2026.
• Threads offers higher monetization potential per user compared to some other Meta platforms.
• Anticipated ad revenue growth attracts more brands to launch campaigns on Threads.

Threads Marketing and Advertising Performance Stats

• In 2025, Threads shows promise for advertisers due to its 115.1 million daily active users on mobile.
• The platform’s global monthly active users hit 400 million by August 2025.
• Threads generated an estimated $8 billion in revenue in 2025.
• Users of the Android app reportedly spend about 34 minutes per month on Threads.
• The relatively light per-user time may encourage advertisers to use high-impact creatives.
• Threads’ mobile-first, text-focused format offers a simpler ad environment.
• Early brand adopters value Threads’ growing but not yet saturated user base.
• For global campaigns, Threads’ reach across multiple countries supports multi-market strategies.

Threads vs X (Twitter) User Statistics

• Threads has 400 million monthly active users as of mid-2025.
• X (Twitter) has around 550 million monthly active users by mid-2025.
• Threads recorded 115.1 million daily active users on mobile in June 2025.
• X logged 132 million daily active mobile users in June 2025.
• Threads’ daily mobile users are within roughly 13% of X’s daily mobile user base.
• X has approximately 421 million users globally under some definitions.
• Threads grew its monthly users by 200 million from Q3 2024 to Q3 2025.
• X’s daily mobile users declined by about 15.2% year-over-year by June 2025.
• Threads’ daily mobile users increased by 127.8% year-over-year by June 2025.
• In October 2025, Threads surpassed X with about 137 million daily active users vs. 128.1 million on X.

Threads vs X (Twitter) Engagement and Reach

• Brands on Threads average an engagement rate of 6.25%, compared with 3.6% on X.
• Threads posts drive 73.6% higher engagement rates than X on average.
• Threads has around 320 million monthly users as of early 2025, compared to X’s 586 million.
• X generates about 145.8 million daily web visits, whereas Threads generates only around 6.9 million.
• Users spend an average of 3 minutes daily on Threads, compared to 34 minutes on X.
• Engagement rates peak on Threads around November 2024, showing strong, consistent activity.
• Threads’ simpler, chronological feed contributes to higher content visibility and engagement.
• Brands see around 6.25% engagement on Threads due to a cleaner design and intentional posting versus 3.6% on X.
• X offers a broader reach, especially via web traffic and powerful hashtag search functionalities.
• Threads’ audience is more community-oriented, favoring conversational and authentic content engagement.

Threads Retention and Churn Statistics

• Despite strong early sign-ups, Threads saw a steep drop in daily users by July 2023, at one point dropping over 80%.
• By late 2023, Android daily users had fallen to about 10.3 million.
• By 2024–2025, retention improved, MAU reached 275 million by Q4 2024 and 400 million by August 2025.
• The rebound suggests updates and new features improved retention.
• Support in 100+ countries may help offset churn.
• By 2025, stability returned, making Threads a more dependable network.
• Average time per user remains modest, so concise content still performs best.

User-Growth Milestones

• Sign-up achievements soared as the platform reached 1 million users within one hour of launch and accelerated to 100 million users in just five days, marking it as the fastest-growing consumer app ever.
• The growth timeline showed that the user base expanded to 2 million within 2 hours.
• The platform crossed 10 million sign-ups in approximately 7 hours.
• It advanced to 30 million users in nearly 34 hours.
• The user count hit 100 million by day 5.
• The total climbed to 200 million users in 442 days.
• The platform ultimately reached 400 million users in 770 days.

Threads Usage by Device and Platform

• Threads had 115.1 million daily active users on iOS and Android in June 2025, growing 127.8% year-over-year.
• Mobile app usage on Threads accounts for nearly 100% of its daily active users, with web usage remaining minimal.
• The iOS platform contributes approximately 62.5 million daily users, slightly surpassing competitors on that device.
• Android users spend an average of 34 minutes per month on Threads as of 2025.
• Threads reached 400 million monthly active users by Q3 2025, driven mainly by mobile app adoption.
• Desktop and web usage accounts for less than 5% of total Threads activity as of late 2025.
• Threads overtook competitor X with over 130 million daily mobile active users in September 2025.
• Brands favor Threads for mobile reach due to 95%+ mobile-first engagement.
• Threads’ growth is fueled by heavy integration with Instagram, enhancing mobile user interaction.
• There is no significant increase in desktop access for Threads as the platform remains primarily mobile-centric in 2025.

Future Growth Forecasts and Projections for Threads

• Threads is projected to generate $11.3 billion in revenue by 2026.
• Monthly active users (MAU) could reach 500 million by late 2026 if growth continues.
• Threads achieved 400 million MAU by Q3 2025, doubling from 200 million in Q3 2024.
• Daily active users rose to 115.1 million by mid-2025, a 128% increase year-over-year.
• Advertising revenue grew from $0.8 billion in 2023 to an expected $8 billion in 2025.
• Meta’s Instagram integration is expected to significantly boost Threads’ global adoption and engagement.
• Threads is closing the gap with X, which has about 550 million MAU, positioning it as a top-tier social network.
• Advertising expansion and premium features could triple long-form threading capabilities by 2026.
• User growth surged by 267% from Q1 2024 to Q1 2025, marking rapid adoption.
• Marketing campaigns increasingly rely on Threads due to expanding monetization and ad inventory options.

Frequently Asked Questions (FAQs)

Conclusion

Threads has moved quickly beyond its initial launch surge and early volatility. With 400 million monthly active users and 115.1 million daily active mobile users by mid-2025, it now stands as a major player in the social media space. Its growing engagement rates, rising ad revenue potential, and closing gap with X on key metrics demonstrate that Threads is not just a flash in the pan.
For marketers, creators, and users who value mobile-first social interaction, Threads offers a fresh, fast-growing alternative with global reach and increasing influence.