TikTok Statistics 2025: Growth Insights Ahead

The short-form video platform TikTok continues to reshape how people create, consume, and share content around the world. Its reach spans across continents, from everyday entertainment to influencing commerce, culture, and media trends. Brands use TikTok to reach global audiences, and artists, musicians, and small businesses use it to go viral overnight. Read on for a detailed look at the latest numbers that define TikTok’s scale and influence.

Editor’s Choice

• TikTok boasts approximately 1.59 billion monthly active users (MAUs) globally in early 2025.
• The United States remains the largest single-country market with about 136 million active users in 2025.
• In the U.S., TikTok counts 82.2 million daily active users as of 2025.
• TikTok reached $23 billion in global revenue in 2024.
• TikTok maintained steady user growth, from 1.5B MAUs in 2024 to ~1.59B in 2025, a healthy increase year over year.
• Over 10,000 videos are posted per minute on TikTok globally.
• A significant portion of TikTok’s global audience falls in the 18–34 age group, making the platform especially relevant for youth-focused marketing.

Recent Developments

• TikTok’s global monthly active users reached around 1.59 billion in early 2025.
• The platform’s global ad reach expanded to approximately 1.99 billion adults aged 18+ by October 2025.
• TikTok user growth rate is projected to continue, aiming for nearly 1.9 billion users by the end of 2025.
• The platform attracted over 1.5 million content creators by 2025.
• TikTok sees around 16,000 new videos uploaded every minute as a reflection of high content creation levels.
• TikTok’s global ad revenue is forecast to exceed $32 billion in 2025, up significantly from 2024 figures.
• The advertising platform’s reach covers about 24.1% of the world’s population and 32.9% of global internet users as of late 2025.
• TikTok’s user demographics are broadening, with over 83% of UK users under age 35, expanding beyond its original Gen Z core.
• Average monthly US TikTok users reached about 136 million in early 2025, one of its largest markets.
• TikTok’s revenue growth in 2024 was around 42.86% year-over-year, showing strong commercial momentum.

Key TikTok Stats for 2025

• TikTok is predicted to reach 2.1 billion users worldwide by 2025, underscoring its massive global presence.
• The average daily time spent on TikTok is 58 minutes and 24 seconds, reflecting strong user engagement.
• Business accounts on TikTok achieve an average engagement rate of 3.80%, signaling high interaction opportunities for brands.
• TikTok’s ad revenue is anticipated to reach about $33.3 billion, demonstrating its expanding advertising influence.
• Female creators make up 55.3% of all TikTok content producers, highlighting a significant female representation on the platform.

TikTok Daily & Monthly Active Users

• In 2025, TikTok reached 82.2 million U.S. DAUs and an estimated 875–954 million global DAUs, driven by strong engagement patterns.
• Users spend an average of 95 minutes daily worldwide and 52–54 minutes daily in the U.S., supporting high in-app activity.
• TikTok is opened about 344 times per month per user, contributing to around 1 billion daily video views globally.
• Its powerful recommendation algorithm thrives on this sustained daily engagement.
• About 66% of the audience is aged 18–34, making it a core demographic for brands and creators.
• TikTok recorded around 1.59 billion MAUs globally in early 2025, up from 1.5 billion in 2024.
• This scale keeps TikTok among the top global social platforms, reinforcing its cultural and marketing influence.

Worldwide TikTok Installation

• TikTok has surpassed 5.48 billion total downloads worldwide as of 2025.
• In 2024, TikTok was the most downloaded app globally with about 773 million downloads.
• The app recorded approximately 436.82 million new downloads worldwide in the first half of 2025.
• In July 2025 alone, TikTok had roughly 39 million global downloads on iOS and Android.
• TikTok’s cumulative installs grew rapidly from launch to exceed 5 billion downloads.
• The consistent high download numbers show TikTok’s strong demand across saturated markets.
• Nearly 1.59 billion users engage with TikTok monthly as of 2025.
• TikTok downloads in Q4 2024 reached around 186 million worldwide.
• The Google Play Store accounts for about 75.5% of TikTok downloads historically.
• TikTok’s lifetime revenue from user spending surpassed $450 million, reflecting its market strength.

Global Increase in TikTok Users

• TikTok has roughly 1.6 billion monthly active users globally in 2025.
• Some sources reference 1.59 billion MAUs for early or mid-2025.
• The global MAU figure marks substantial growth from previous years, indicating expansion continues even in maturing social markets.
• Estimates suggest a year-over-year growth rate of about 4.2% in 2025.
• Some reports suggest TikTok’s total global user base, including inactive accounts, reached 2.1 billion in 2025.
• That broad user base would represent roughly 26% of the world’s population.
• Growth remains strong, even with rising competition and regulatory challenges.
• The growth trajectory reinforces TikTok’s sustained momentum across regions.

Users by Country

• The United States leads with about 136 million active TikTok users in 2025.
• Indonesia follows with roughly 108 million users.
• Brazil ranks next with about 91.7 million users.
• Mexico contributes about 85.4 million users.
• Pakistan has around 66.9 million users.
• The Philippines reports 62.3 million users.
• Russia contributes about 56.0 million users.
• Bangladesh has around 46.5 million users.
• Egypt reports 41.3 million, and Vietnam 40.9 million users.

TikTok Users by Region

• Asia Pacific boasts 296.8 million TikTok users, 28.62% of the global total.​
• Southeast Asia has 460 million monthly active TikTok users, led by Indonesia.​
• Latin America holds 189.7 million TikTok users, 18.29% the worldwide audience.​
• North America accounts for 122.4 million TikTok users, including 136 million in the US.​
• Western Europe features 102.6 million TikTok users, 9.89% global share.​
• Europe totals over 200 million monthly TikTok users across 32 countries.​
• The Middle East and Africa combined reach 233.9 million TikTok users, 22.55% of the total.​
• Southern America has 228 million active TikTok users in the region.

Time Spent on TikTok

• The average TikTok user in 2025 spends 55 minutes and 48 seconds per day on the platform.
• Monthly screen time exceeds 35 hours per user.
• A typical session lasts about 15 minutes and 41 seconds.
• Daily usage has more than doubled since 2019.
• In the United States, average daily usage is about 52 minutes per user.
• Some regions report global averages up to 58 minutes per day.
• Users reportedly watch videos about twice as long as on some competing platforms.
• High engagement suggests TikTok is a daily habit for many users.

TikTok Demographics Overview

• The largest age group on TikTok globally in 2025 is 25–34 years at 35.3%.
• Ages 18–24 represent about 30.7% of users.
• Ages 13–17 make up roughly 21%.
• Ages 35–44 account for 16.4% of users.
• Ages 45–54 represent 9.2%.
• Ages 55+ account for 8.4%.
• Gender distribution reports around 55.7% male and 44.3% female in some sources.
• Other data shows a slight female majority with 54.8% women globally.
• The demographic mix shows TikTok aging upward over time.

Most Viewed TikTok Videos Across the Globe

• Zach King’s “Magic Ride” stands as the most viewed TikTok video worldwide with 2.3 billion views, displaying his trademark visual illusions.
• James Charles’ “Christmas Sisters Party” follows closely with 1.7 billion views, emphasizing the strong viral impact of creator collaborations.
• Zach King’s “Unexpected Hiding Spots” takes the third position with 1.1 billion views, reaffirming his dominance in TikTok’s top-performing content.
• Leah Halton’s inverted lip-sync performance has accumulated 988.2 million views, making it one of the platform’s most engaging lip-sync creations.
• Zach King’s “Glass and Cake Illusion” has gathered 967.1 million views, merging creativity and surprise to captivate global audiences.
• Bella Poarch’s “M to the B” lip-sync has reached 847.3 million views, securing its status as a long-standing fan-favorite TikTok moment.
• Zach King’s “Wet Wall Illusion” amassed 660.5 million views, adding yet another viral triumph to his portfolio of visual tricks.
• Nyadollie’s beauty tutorial look has earned 514.9 million views, highlighting the strong popularity of makeup content on TikTok.
• Sorrel’s video of a horse dancing to “Say It Right” achieved 456.9 million views, demonstrating how unique and unexpected content can go viral.
• Daexo’s adorable baby laughing clip has garnered 401.8 million views, showcasing the timeless charm of feel-good content.

TikTok Revenue Statistics

• TikTok generated around $23 billion in global revenue in 2024.
• About 77% of revenue comes from advertising.
• Revenue is forecasted to hit $33.1 billion in 2025.
• U.S. ad spend on TikTok is projected at $11.8 billion in 2025.
• TikTok increasingly earns from in-app purchases and commerce.
• The company has been valued at over $330 billion.
• Cross-regional ad monetization drives much of its projected revenue.
• TikTok’s revenue model continues to diversify beyond ads.

TikTok US Advertising Revenue Expansion (2021–2025)

• In 2021, TikTok’s US ad revenue amounted to $2.1 billion, emphasizing its early push into the competitive digital ad market.
• Revenue jumped in 2022 to $5.03 billion, reflecting a 139% year-over-year rise and signaling strong advertiser demand.
• By 2023, TikTok produced $6.19 billion in US ad revenue, maintaining its upward trajectory with a 23% increase from the prior year.
• In 2024, forecasts show revenue climbing to $7.74 billion, underscoring TikTok’s ongoing strength in brand advertising growth.
• For 2025, TikTok’s US ad revenue is projected to reach $9.51 billion, totaling more than 4.5× its 2021 figure.

Engagement Rate on TikTok

• The average TikTok brand engagement rate is 3.5% in 2025.
• Influencer posts on TikTok average 2.18% engagement per post.
• TikTok accounts with fewer than 100K followers see engagement rates up to 7.5%.
• Micro-influencers often achieve engagement rates of 8%+ on TikTok.
• Niche TikTok influencers report engagement levels as high as 15-18%.
• Larger TikTok accounts (over 10M followers) have an average engagement rate of around 2.88%.
• TikTok’s algorithm boosts engagement for smaller creators, with accounts under 10K often exceeding 10%.
• TikTok’s overall engagement rate is about five times higher than Instagram’s average of 0.5%.
• Authentic TikTok content generates significantly higher audience interaction, with 67% of users making impulse purchases after watching videos.
• Engagement on TikTok remains a key strength, with average rates between 2.5% and 7.5% depending on account size and niche.

TikTok for Business Metrics

• About 92% of TikTok users take action after watching TikTok content.
• TikTok Shop’s Gross Merchandise Value reached $30 billion in 2025.
• TikTok’s revenue grew by 30% year-over-year entering 2025.
• Over 51% of brands choose TikTok for influencer campaigns.
• TikTok Shop generated $1.34 billion in US health and beauty sales in 2024.
• TikTok users spend an average of 58 minutes daily on the app.
• The average engagement rate on TikTok is around 7.8%, higher than on other platforms.
• About 61% of marketers use TikTok for influencer marketing.
• TikTok supports full funnel marketing, leading to CPA reductions by over 60% in some campaigns.
• Industries like beauty, fashion, lifestyle, and food make up significant portions of TikTok Shop sales, with food accounting for 13.6% of sales volume.

Frequently Asked Questions (FAQs)

Conclusion

TikTok will have moved well beyond a niche video platform. With average users spending nearly an hour per day, a global user base numbering in the billions, and projected global revenue topping $33 billion, TikTok stands as a dominant force in social media, advertising, and commerce. Its strengths, high engagement, broad demographic reach, and a robust business model combining ads, in-app commerce, and influencer marketing, make it a powerful channel for brands, creators, and advertisers alike.

As more marketers lean into short-form video and social commerce, TikTok’s momentum suggests it will remain central to digital media strategies across the globe.