Twitch remains one of the most influential live-streaming platforms in the world, shaping how people consume gaming, entertainment, and community-driven content. Its reach now spans hundreds of millions of users globally, from casual viewers to dedicated fans of esports and IRL streams. In business and media, brands increasingly partner with Twitch streamers for marketing, while content creators build careers monetising hours of live broadcast. The data below shows how Twitch’s scale and audience behaviour continue to evolve. Read on to explore the full picture.

Editor’s Choice

• Twitch reports over 7 million active streaming channels per month in 2025.
• Viewers have already watched more than 17 billion hours of content on Twitch in the current year.
• The 2024 annual revenue for Twitch reached approximately $1.8 billion.
• In 2024, Twitch saw about 2.37 million concurrent viewers on average.
• Around 20.8 billion hours of live content were watched on Twitch in 2024.
• Twitch’s user base in 2025 is estimated at over 240 million monthly active users (MAU).
• The platform still leads in gaming-focused live streaming, with hours watched far surpassing competitors like YouTube Gaming.

Recent Developments

• Twitch now averages over 7 million active streaming channels per month in 2025, indicating steady streamer engagement.
• The total hours watched in 2025 already exceed 17 billion hours, showing high viewer consumption.
• According to 2025 data, Twitch counts more than 240 million monthly active users, underlining its broad global reach.
• Daily active users, DAU, in 2025 are estimated at around 35 million worldwide.
• The shift in content consumption, from shorter, niche streams to longer sessions, seems to reflect deeper viewer engagement across varied content types.
• Advertisers and brands are showing renewed interest in Twitch partnerships as 2025 brings stable growth in user time spent and content watched.
• Streamer retention remains strong, despite fluctuations over the years; monthly streamer counts remain above 7 million, signalling a resilient creator base.
• As live-streaming continues growing globally, Twitch benefits from rising internet penetration and broader audience adoption across regions.

Key Twitch Statistics Overview

• Twitch reports 7.3 million monthly active streamers as of 2024.
• In 2025, the monthly active user, MAU, base is estimated at over 240 million.
• Daily active users, DAU, stand at approximately 35 million globally in 2025.
• Average concurrent viewers in 2024 were around 2.37 million, slightly lower than in previous years.
• Twitch users watched roughly 20.8 billion hours of live content in 2024.
• In 2025 so far, watch time has already crossed 17 billion hours.
• The platform remains a top choice for gaming live streams, by a wide margin, compared with competitors such as YouTube Gaming.
• Viewer engagement suggests a trend: more streamers and more hours watched, even if concurrent viewer counts fluctuate.

Twitch Usage and Growth Trends

• The number of monthly streamers rose from 7.1 million in 2023 to 7.3 million in 2024, indicating growth.
• 2025 sees Twitch hosting over 7 million active streaming channels per month.
• Monthly hours watched are recovering, after a dip in 2024. 2025 watch-time is already back over 17 billion hours, showing resilience.
• Global monthly user base is estimated at 240 million-plus, signifying a broader worldwide adoption beyond core gaming markets.
• Daily active user count is stable at about 35 million, reflecting consistent engagement.
• Despite fluctuations in concurrent viewers, the overall trend suggests stable or rising long-term engagement per user.
• The streaming landscape remains competitive, while new streamers join, only a fraction build significant viewership, reinforcing the importance of content quality and consistency.
• Uptake in non-gaming streams, IRL chat, creative content, and broader entertainment contributes to diversified growth and increased watch time per session.

Top Twitch Games by Audience Share

• Just Chatting strongly leads the platform, commanding 14.1% of Twitch’s total audience.
• GTA V firmly claims the second position with a consistent audience share of 6.7%.
• League of Legends successfully draws in a notable 5.8% of all Twitch viewers.
• VALORANT reliably captures 3.9% of the overall audience share.
• Apex Legends effectively completes the lineup with a solid 3.3% viewer share.

Monthly and Daily Active Users

• Twitch has over 240 million monthly active users as of 2025.
• There are approximately 35 million daily active users worldwide on Twitch.
• Twitch sees more than 7 million unique streamers each month in 2025.
• The platform hosts over 50,000 live broadcasts at any given time.
• Total watch time on Twitch reached over 17 billion hours in 2025.
• Twitch’s daily active users contribute to nearly 56.5 million hours of content watched daily.
• Twitch had about 1.16 billion visitors to the website in October 2025.
• The number of Twitch streamers was around 6.5 million in October 2025.
• Twitch’s average concurrent channels numbered close to 97,000 in early 2025.
• Nearly 79.68% of Twitch users are male according to 2025 data.

Concurrent Viewers and Peak Viewership

• In 2024, average concurrent viewers across Twitch reached 2.37 million.
• 2023 tracker data shows an average of about 2.41 million concurrent viewers, indicating small fluctuations year over year.
• As of 2025, concurrent viewership remains robust, reflecting continued interest in live streams despite market shifts.
• Concurrent streamers, the number of channels streaming at once, in 2025 averaged around 93,400.
• Historically, the platform saw over 105,000 channels streaming simultaneously at its 2021 peak.
• While concurrent viewer count dipped slightly post-pandemic, overall user engagement, hours watched, DAU and MAU suggest stable demand for live content.
• Peak viewership on marquee events and major streams still draws in huge audiences, underlining Twitch’s enduring ability to capture live-event attention.

Total Hours Watched on Twitch

• Viewers watched about 20.8 billion hours on Twitch in 2024, down 2.8% from 2023.
• Twitch recorded over 23.2 billion hours watched in 2025 year-to-date.
• Users viewed around 5.26 billion hours in Q1 2025 alone.
• Daily live stream hours on Twitch total millions, maintaining strong daily engagement.
• The average concurrent Twitch viewers in 2025 hover around 2.3 million.
• Around 56.5 million hours of content are watched daily on Twitch.
• Twitch amassed about 23.2 billion hours of watch time in the last year.
• Non-gaming categories contributed over 3.1 billion hours watched in 2024.
• The “Just Chatting” category had about 1.49 billion hours watched in August 2025.
• Twitch remains the leading live streaming platform, accounting for over 60% of total watch hours globally.

Number of Twitch Streamers and Channels

• In 2024, about 7.3 million unique accounts streamed at least once per month on Twitch.
• As of 2025, this monthly active streamer count remains stable at roughly 7.3 million.
• Average simultaneous live channels hover around 95,000 as of 2025.
• Daily, millions of hours of live content are broadcast.
• The consistency in streamer numbers suggests that many content creators continue producing live content regularly.
• The diversity of streamers contributes to the wide variety of content available on Twitch.
• This broad base of channels sustains the ecosystem by offering both niche and mainstream content.

Share of Live Video Streaming Traffic by Overall Volume

• Twitch overwhelmingly leads the industry, commanding 43.6% of all live-streaming traffic.
• WWE comes next with a solid 17.7% share of the streaming market.
• Ustream contributes 10.9% of the total live-traffic volume.
• MLB.com maintains 7.2% of the overall streaming activity.
• ESPN secures 6.3% of the audience traffic share.
• Other platforms together generate 9.9% of the total streaming volume.
• Justin.TV accounts for 1.2% of all live-stream traffic.
• SkyNews and Livestream each provide 0.9% of the traffic share.
• CNN contributes 0.8% to the overall streaming total.
• NBC News records the smallest share, amounting to just 0.6% of the traffic volume.

Twitch Revenue and Monetisation Statistics

• In 2024, the platform generated approximately $1.8 billion in total revenue.
• That represented an 8.1% decline from the prior year, hinting at shifting monetisation dynamics.
• Even so, the revenue number confirms Twitch remains a viable business due to subscriptions, ads, bits, and partnerships.
• Some mid-tier creators reportedly earn $5,000 to $30,000/month, while top-tier streamers may reach $100,000 to $200,000/month.
• Smaller streamers may earn only a few hundred dollars monthly, showing wide income disparities.
• Streamers might earn about $3.50 per 1,000 ad viewers, depending on audience size.
• Subscriptions, bits, donations, and ads underpin the Twitch business model for both creators and the platform.
• Monetisation remains skewed toward top creators, while many smaller channels rely on supplemental income.

Twitch Subscriptions, Bits, and Donations

• Kai Cenat reached over 1,112,947 active paid subscribers in September 2025, a Twitch record.
• Twitch has more than 7 million unique streamers publishing content monthly as of 2025.
• Viewers send Bits, with streamers earning $0.01 per Bit used in chat.
• In 2024, Twitch generated over $28 million in in-app purchase revenue in a single quarter.
• Top creators often have subscription counts in the hundreds of thousands to over 1 million for sustained earnings.
• Streamers raised cumulative donations of $83 million on Twitch in 2020, showing growing support trends.
• Twitch sees 35 million daily active users engaging with streams regularly in 2025.
• Over 1.4 billion hours of video were watched on Twitch in October 2025 alone.
• Twitch subscriptions are typically priced at $4.99, $9.99, or $24.99 per month for supporting channels.
• Smaller streamers rely substantially on bits, donations, and ad revenue to supplement income due to lower subscription counts.

Twitch Advertising and Brand Partnerships

• Twitch streamers earn about $3.50 per 1,000 ad views, with large channels generating significantly more revenue.
• Over 2.5 million viewers watch Twitch concurrently on average at any time.
• Nearly 73% of Twitch users are under 34 years old, making it an appealing channel for brands targeting younger audiences.
• Twitch’s total annual revenue was estimated at around $2.8 billion in 2022, with a notable portion coming from ads.
• Mid-tier Twitch streamers (1,000–10,000 viewers) earn between $5,000 and $30,000 per month, largely supplemented by brand deals.
• Twitch users watched over 1.3 trillion minutes of video content in 2023, reflecting massive hours watched and brand promotion opportunities.
• Subscriptions provide about 50% revenue share per $4.99 Tier-1 sub, critical for creator income alongside ads and bits.
• Brand sponsorships and partnerships with popular streamers are growing, with Twitch launching tools to connect brands directly with streamers in 2025.
• Twitch’s daily active users number around 35 million, supporting robust advertising reach and engagement.
• Ad revenue shows variability, and Twitch is increasingly encouraging subscriptions as a more stable monetisation source amid shifts in overall platform revenue.

Age and Gender Distribution of Twitch Users

• 72% of Twitch users are under 34 years old globally as of 2025.
• The 25–34 age group comprises over 52% of Twitch users worldwide.
• Approximately 22% of Twitch users are aged 16–24 years.
• The 35–44 age group accounts for about 17.5% of Twitch audiences.
• Twitch viewers are around 65% male and 35% female globally.
• Female viewership on Twitch has been increasing, but males still dominate at about 63–65%.
• In the U.S., 37% of Twitch users are female, while 63% are male.
• Twitch’s user base is mainly younger adults, with nearly three-quarters under 35 years old.
• The platform’s gender and age diversity support both gaming and non-gaming content categories.
• Twitch has more than 140 million viewers worldwide with a strong millennial and Gen Z presence.

Geographic Distribution of Twitch Users

• Twitch had over 240 million monthly active users globally in 2025.
• The United States accounts for approximately 23.1% of global Twitch users.
• The U.S. had around 36.7 million Twitch users in 2025.
• Germany represents about 8.6% of Twitch’s desktop traffic globally.
• Brazil holds roughly 6.6% of Twitch users worldwide.
• South Korea contributes around 4.85% of Twitch’s global audience.
• India is counted among the significant countries with a growing Twitch audience.
• The United Kingdom has about 13.4 million Twitch users, making up about 5.2% of the global total.
• France accounts for approximately 4.4% of Twitch users worldwide.
• Russia and Spain each hold close to 4.1% of Twitch’s user base globally.

Top-Ranked Twitch Channels

• Pokimane completes the ranking with a respected 9.35% portion of viewership.
• Ninja dominates the platform with a commanding 18.98%, firmly establishing him as the leading Twitch channel.
• Auronplay secures the second position by holding a notable 15.9% share.
• Ibai follows in strong pursuit with an impressive 15.34% portion of overall viewership.
• Rubius maintains a powerful presence by capturing a solid 14.74% share.
• xQC draws significant attention from audiences with 11.95% engagement.
• TheGrefg preserves his popularity with a steady 11.75% share.
• Tfue achieves a competitive standing by securing 11.41% of viewer interest.
• juansguarnizo garners a noteworthy 11.14% of the audience.
• Shroud continues to hold influence with a 10.7% share.

Twitch Esports and Competitive Gaming Statistics

• Twitch recorded over 4 million concurrent viewers during the Valorant beta launch in 2025.
• League of Legends on Twitch reached a peak of 1.75 million concurrent viewers during the 2019 World Championship.
• Twitch saw more than 1.9 billion hours watched in January 2024, leading in esports viewership.
• Over 76% of Twitch viewers are between the ages of 18 and 49, aligning with esports demographics.
• League of Legends had over 1.67 billion hours viewed on Twitch in 2025.
• Sponsorships contribute 42% of the esports market’s revenue, with Twitch as a major sponsor.
• Twitch supports both large and small esports events, with channels like ELEAGUE TV peaking at over 1 million viewers.
• Fortnite and Call of Duty esports channels each have hundreds of thousands of hours watched on Twitch.
• Twitch remains the primary platform for esports, with a 54% market share of gaming streams by Q2 2025.
• The typical Twitch esports audience spends over 20 hours weekly watching streams.

Future Outlook for Twitch Growth and Usage

• Twitch had 240 million monthly active users in 2025.
• Twitch engagement includes 35 million daily active users spending an average of 23.2 billion hours watched annually.
• The platform generated about $1.8 billion in revenue in 2024, maintaining strong growth into 2025.
• Twitch commands 54% of the live-streaming market share by hours watched in 2025.
• Non-gaming categories like IRL streams grew by 47% year-over-year in hours watched.
• Twitch’s US user base is expected to reach 36.7 million by the end of 2025.
• Advertisers on Twitch benefit from expanding lifestyle and creative streams, driving new revenue streams.
• Average monthly active streamers on Twitch exceeded 7.3 million in early 2025.
• Mobile usage accounts for 38% of total Twitch traffic, enhancing global reach in emerging markets.
• Small creators rely on community building, with the top 1% of streamers earning 50% of platform revenue.

Frequently Asked Questions (FAQs)

Conclusion

Twitch continues to stand as a dominant force in live streaming, anchored by a large global user base, strong engagement metrics, and a diverse demographic mix. Its strengths in gaming and esports remain robust, yet the rising popularity of non-gaming content signals a shift toward broader entertainment horizons. For streamers, advertisers, and media planners, Twitch offers a powerful mix of scale and audience diversity.

As competition grows and viewership habits evolve, Twitch’s future will likely depend on adaptability and the ability to reach new segments. Dive into the full article to explore how these numbers map out Twitch’s continued impact and what they mean for creators and brands today.