According to an official entry in Google’s help section (via Android Police), it is possible to name the event and then add a description and a website. This should make Google Maps even more social than it used to. Many users use the app anyway to get their bearings. The search engine group wants to compete more with Facebook. The social network is still the first port of call for most users to share events.
The feature is still being tested
Google first tests the option with a small group of users. Thus, not every person has the opportunity to create an event. Under “My Posts” you can find out if you have already been unlocked for the new feature. Anyone who finds there an option to create events can create, edit or remove a public event. Before a created event is displayed to all other users, however, a small amount of time passes from a few minutes to hours. Google obviously wants to avoid the misuse of the feature.
Shortly after the first users got access to the feature, there were still some problems. When invoking a different event, in most cases only an error message was displayed. Meanwhile, the option should no longer be prone to error, but just slowly. When all users can use the function is unclear.